Why Should You Know SMM (Social Media Marketing) to Promote Your Business?

by | Apr 17, 2020 | Digital Marketing

Social Media represents the online tools that enable you to interact in one-one, one-many and many-many conversational format deviating from usual one-way broadcasting options offered by media. The real-time, borderless interaction offered to participants provide an opportunity to establish a brand for individual / company.

Here Social Media plays an important role as it provides an opportunity to endorse the product / service. The recommendations offered, speak for the credibility of the product / service.

SMM can be implemented by effective participation in social networks. The main social networks being,

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

Depending upon your business whether it is B2B, B2C or both B2B and B2C you can choose the appropriate social network and promote your business.

For e.g. if you are doing a retail ecommerce business, belonging to B2C category, you must identify where your customers are and then use that network to promote your business.

If you are trying to sell products such as ERP belonging to B2B category, then you will have to focus on LinkedIn as almost all decision makers of various industries are on LinkedIn. You can also try Twitter as you can have followers interested in your domain so that interaction with them will be beneficial to you.

Similarly, you can use Instagram and YouTube to promote your business by creating eye capturing images and videos.

Here I have just mentioned what type of networks can be used for promoting business belonging to various categories.

But how will you promote them? There are mainly 2 ways businesses can be promoted through these networks. They are

  • Organic
  • Paid ads

Organic promotion, requires your sending relevant updates, participating in groups, interacting with your followers, and creating relevant content. It requires different approaches in different networks.

Similarly, paid ads also demand different strategies to promote your business.

A basic understanding of each network is therefore definitely essential for one to promote the business through both organic and paid ads.

The online course ‘Fundamentals of Social Media Marketing’ just offers the details essential for you to understand different types of social networks and how to implement organic and paid ads to promote the business.

Therefore, whether you are working in a company or having your own, if you are interested in promoting the business, then it is essential to know the basics of SMM.

Dr. Kumuda Gururao,, the founder of Advisor2U.com, is a renowned Independent Consultant/Advisor for eLearning, Educational Technology and Social Media Marketing. She has participated in various National and International Workshops and as an Expert Spearker in Digital Marketing and Education Technology summits.Read More.

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Fundamentals of Social Media Marketing


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