Digital Marketing Bundle

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Courses included in the bundle

Fundamentals of Social Media Marketing

Advisor2U

Expert Consultant in Social Media and Digital Marketing

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Course Overview

This Online Training Course on Social Media Marketing is delivered by Dr. Kumuda Gururao of Advisor2U.com, a leading consultant / advisor in Social Media Marketing.

This Course covers the detailed concepts of Social Media Marketing including platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and more.

Course Offerings

57 lecture topics

Live video interaction

5+ practise tests with solutions

Interactive discussion forum

9+ course files

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be issued by Advisor2U Certificate will be awarded only after completion of all video lectures, practise tests and the Final Exam.

Curriculum

Introduction to Social Media Marketing

1	What is social media marketing	12:03
	Updates for Chapter 2
2	Importance of framing a policy	06:05
	Updated Version for Chapter 3
3	Framing right policy for your company	02:50
	Updated Version for Chapter 4
4	Managing social Media Preview	03:41
	Updated Version for Chapter 5
5	Case study	06:36
	Updated Version for Chapter 6
6	Summary of the Session	02:51
	Updated Version for Chapter 7

Twitter

7	Introduction to Twitter	21:14
	Updated Version for Chapter 8
8	Exploring main features of Twitter	21:12
	Updated Version for Chapter 9
9	Monitoring your brand on Twitter	05:22
	Updated Version for Chapter 10
10	Engaging the audience	11:19
11	Case study	01:52
12	Success story	06:47
13	Summary of the Session	02:45

III

Facebook

14	Creating Professional page	08:45
15	Customizing tabs	08:56
16	Create professional updates	13:46
17	Establish Interactivity	21:11
18	Success story	06:44
19	Summary of the Session	02:26

LinkedIn

20	Creating personal professional page	12:15
21	Creating professional page for company	10:04
22	Adding Connections	03:15
23	Adding value by participation	10:14
24	Engaging the audience	20:40
25	Success story	04:44
26	Summary of the Session	02:32

Google Plus

27	Creating Google Plus account page	19:47
28	Adding updates	04:40
29	Engaging the audience	21:10
30	Success story	05:17
31	Summary of the Session	02:12

Blogs - Blogger, Wordpress

32	Setting up Blog in Blogger or WordPress	26:03
33	Promoting the Blog through Social Networks	16:43
34	Success story	03:38
35	Summary of the Session	02:04

VII

Pinterest

36	Creating business page	09:00
37	Creating boards and adding pins	15:00
38	Adding friends	03:34
39	Promoting your business	09:56
40	Success story	05:22
41	Summary of the Session	02:24

VIII

YouTube

42	Creating account and creating a channel	20:27
43	Uploading the video	04:23
44	Adding subscriptions	03:16
45	Promoting your business by sharing the video	11:21
46	Case study	07:04
47	Summary of the Session	03:09

WhatsApp

48	Downloading WhatsApp Messenger	12:46
49	Creating groups from Contacts	05:50
50	Promoting Business Using WhatsApp	13:15
51	Case Study	05:19
52	Summary of the Session	02:03

Social Media Monitoring Tools

53	Purpose of social media monitoring	04:39
54	Social media monitoring tools	06:40
55	Exploring social media monitoring tools	21:41
56	Case Study	07:53
57	Summary of the Session	02:29
	SMM Test 1
	SMM Test 2
	SMM Test 3
	SMM Test 4
	SMM Test 5

SMM Final Exam

Course Eligibility

Anyone interested to understand and gain knowledge in Social Media Marketing can attend this course.

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Strategic Digital Marketing

V Mehrotra

IIM graduate with rich and diverse experience across domains.

View V Mehrotra 's Profile

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Course Overview

This Online free training course on Strategic Digital Marketing, is a comprehensive course delivered by domain expert.

The Course starts with an introduction to Digital Marketing and moves on to insights, concepts and techniques. The course covers SEO fundamentals and strategies, SEM, SMM, Google Adsense and Adwords, SMS MMS marketing, Affiliate marketing, Integrated Digital Marketing and much more.

Course Offerings

20 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Courseware

An 85 pager ebook on understanding Strategic Digital marketing, authored by the course faculty, Mr. Vikas himself.

( Can be downloaded as pdf )

Curriculum

Strategic Digital Marketing

1	Introduction to Strategic Digital Marketing - Part 1	06:04
2	Introduction to Strategic Digital Marketing - Part 2	05:12
3	Course Coverage Preview	01:07
4	Digital Marketing Concepts	10:44
5	Digital Media and Value Chain	08:28
6	Search Engines	11:10
7	Search Engine Optimization (SEO)	08:38
8	SEO On-Page Optimization	08:26
9	SEO Off-Page Optimization	06:32
10	SEO Keywords and Ethics	09:50
11	Search Engine Marketing - Part 1	05:03
12	Search Engine Marketing - Part 2	05:29
13	Comparison of SEO and SEM	04:29
14	Social Network Analysis	04:56
15	Social Media Marketing	13:02
16	Google Adsense and Google Adwords	07:15
17	SMS and MMS Marketing	04:40
18	Viral Marketing and Affiliate Marketing	03:11
19	Influencer Marketing, Permission Marketing and Whatsapp Marketing	02:29
20	Integrated Digital Marketing Strategy	02:08

Final Exam - SDM

Course Eligibility

This course is best suited for participants having a flair for digital marketing. Post graduate students, especially those pursuing an MBA in marketing or marketing professionals or even learners passionate about digital marketing should enrol into this course.

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