Digital Marketing Bundle

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Courses included in the bundle

Fundamentals of Social Media Marketing

Advisor2U

Expert Consultant in Social Media and Digital Marketing

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Course Overview

This Online Training Course on Social Media Marketing is delivered by Dr. Kumuda Gururao of Advisor2U.com, a leading consultant / advisor in Social Media Marketing.

This Course covers the detailed concepts of Social Media Marketing including platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and more.

Course Offerings

57 lecture topics

Live video interaction

5+ practise tests with solutions

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be issued by Advisor2U Certificate will be awarded only after completion of all video lectures, practise tests and the Final Exam.

Curriculum

Introduction to Social Media Marketing

1	What is social media marketing	12:03
2	Importance of framing a policy	06:05
3	Framing right policy for your company	02:50
4	Managing social Media Preview	03:41
5	Case study	06:36
6	Summary of the Session	02:51

Twitter

7	Introduction to Twitter	21:14
8	Exploring main features of Twitter	21:12
9	Monitoring your brand on Twitter	05:22
10	Engaging the audience	11:19
11	Case study	01:52
12	Success story	06:47
13	Summary of the Session	02:45

III

Facebook

14	Creating Professional page	08:45
15	Customizing tabs	08:56
16	Create professional updates	13:46
17	Establish Interactivity	21:11
18	Success story	06:44
19	Summary of the Session	02:26

LinkedIn

20	Creating personal professional page	12:15
21	Creating professional page for company	10:04
22	Adding Connections	03:15
23	Adding value by participation	10:14
24	Engaging the audience	20:40
25	Success story	04:44
26	Summary of the Session	02:32

Google Plus

27	Creating Google Plus account page	19:47
28	Adding updates	04:40
29	Engaging the audience	21:10
30	Success story	05:17
31	Summary of the Session	02:12

Blogs - Blogger, Wordpress

32	Setting up Blog in Blogger or WordPress	26:03
33	Promoting the Blog through Social Networks	16:43
34	Success story	03:38
35	Summary of the Session	02:04

VII

Pinterest

36	Creating business page	09:00
37	Creating boards and adding pins	15:00
38	Adding friends	03:34
39	Promoting your business	09:56
40	Success story	05:22
41	Summary of the Session	02:24

VIII

YouTube

42	Creating account and creating a channel	20:27
43	Uploading the video	04:23
44	Adding subscriptions	03:16
45	Promoting your business by sharing the video	11:21
46	Case study	07:04
47	Summary of the Session	03:09

WhatsApp

48	Downloading WhatsApp Messenger	12:46
49	Creating groups from Contacts	05:50
50	Promoting Business Using WhatsApp	13:15
51	Case Study	05:19
52	Summary of the Session	02:03

Social Media Monitoring Tools

53	Purpose of social media monitoring	04:39
54	Social media monitoring tools	06:40
55	Exploring social media monitoring tools	21:41
56	Case Study	07:53
57	Summary of the Session	02:29
	SMM Test 1
	SMM Test 2
	SMM Test 3
	SMM Test 4
	SMM Test 5

SMM Final Exam

Course Eligibility

Anyone interested to understand and gain knowledge in Social Media Marketing can attend this course.

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Social Media Management Tools

Advisor2U

Expert Consultant in Social Media and Digital Marketing

View Advisor2U 's Profile

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Course Overview

This Online Training and Certificate Course on Social Media Management Tools is delivered by Dr. Kumuda Gururao of Advisor2U.com, a leading consultant / advisor in Social Media Marketing.

This Course covers the detailed concepts of Hootsuite, TweetDeck, SproutSocial and includes Social Media Marketing on Instagram and Tumblr. The course is a certificate program with an end of course certificate provided by Advisor2U.com.

Course Offerings

33 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be issued by Advisor2U Certificate will be awarded only after completion of all video lectures and the Final Exam.

Curriculum

TweetDeck

1	Tweetdeck	28:49
2	Creating link shortening, new tweet and scheduling Preview	07:35
3	Adding various columns and responding in different columns	22:44
4	Creating ‘Collection’ column	08:31
5	Success story	07:33
6	Summary	03:42

Tumblr

7	Tumblr	11:05
8	Customizing your blog	10:46
9	Creating Tumblog	20:11
10	Promoting your business through Tumblog	17:31
11	Case study	04:23
12	Summary	02:54

III

Instagram

13	Instagram	08:35
14	Following people and finding friends from Facebook	07:00
15	Linking various social networking accounts	04:34
16	Promoting business using Instagram	15:42
17	Case study	04:33
18	Summary	02:53

SproutSocial

19	SproutSocial	08:31
20	Managing your social messages	13:52
21	Monitoring your brand on social media	12:45
22	Collaborating using Social Inbox	19:34
23	Publishing Content	06:53
24	Implementing CRM	08:52
25	Case Study	08:18
26	Summary	05:12

HootSuite

27	HootSuite	10:40
28	Managing your social media networks	36:00
29	Maximizing social outreach	20:15
30	Empowering sales team	13:23
31	Enhancing customer service	06:29
32	Case study	08:26
33	Summary	03:54

Final Exam - SMM Tools

Course Eligibility

This course is best suited for Digital Marketing professionals, MBA students and graduates interested to learn the various tools used to monitor and gauge social media marketing efforts.

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Strategic Digital Marketing

V Mehrotra

IIM graduate with rich and diverse experience across domains.

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Course Overview

This Online free training course on Strategic Digital Marketing, is a comprehensive course delivered by domain expert.

The Course starts with an introduction to Digital Marketing and moves on to insights, concepts and techniques. The course covers SEO fundamentals and strategies, SEM, SMM, Google Adsense and Adwords, SMS MMS marketing, Affiliate marketing, Integrated Digital Marketing and much more.

Course Offerings

20 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Courseware

An 85 pager ebook on understanding Strategic Digital marketing, authored by the course faculty, Mr. Vikas himself.

( Can be downloaded as pdf )

Curriculum

Strategic Digital Marketing

1	Introduction to Strategic Digital Marketing - Part 1	06:04
2	Introduction to Strategic Digital Marketing - Part 2	05:12
3	Course Coverage Preview	01:07
4	Digital Marketing Concepts	10:44
5	Digital Media and Value Chain	08:28
6	Search Engines	11:10
7	Search Engine Optimization (SEO)	08:38
8	SEO On-Page Optimization	08:26
9	SEO Off-Page Optimization	06:32
10	SEO Keywords and Ethics	09:50
11	Search Engine Marketing - Part 1	05:03
12	Search Engine Marketing - Part 2	05:29
13	Comparison of SEO and SEM	04:29
14	Social Network Analysis	04:56
15	Social Media Marketing	13:02
16	Google Adsense and Google Adwords	07:15
17	SMS and MMS Marketing	04:40
18	Viral Marketing and Affiliate Marketing	03:11
19	Influencer Marketing, Permission Marketing and Whatsapp Marketing	02:29
20	Integrated Digital Marketing Strategy	02:08

Final Exam - SDM

Course Eligibility

This course is best suited for participants having a flair for digital marketing. Post graduate students, especially those pursuing an MBA in marketing or marketing professionals or even learners passionate about digital marketing should enrol into this course.

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