Marketing Fundamentals Bundle

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For 180 days access

USD 61.11

USD 48.89

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Courses included in the bundle

Marketing Management Condensed

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

View Narendra Babu's Profile

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Course Overview

This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.

Course Offerings

24 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Marketing Management

1	An Overview of Marketing Preview	07:06
2	What is Marketing	09:52
3	Marketing Management Philosophies	16:00
4	The Organizations Focus	11:17
5	The Marketing Environment	12:12
6	Micro Environment	09:48
7	Macro Environment	07:26
8	Marketing Management and Concept	15:25
9	Four Ps and Four Cs	06:39
10	Market Orientation Part 1	17:44
11	Market Orientation Part 2	14:43
12	Steps in Market Segmentation, Targeting, and Positioning	10:48
13	Bases for Segmenting	12:30
14	Additional Segmentation Criteria	09:04
15	Review	05:02
16	Analysing Consumer Markets	11:50
17	The Marketing Mix	02:46
18	Product Strategy Part 1	20:18
19	Product Strategy Part 2	16:59
20	Strategic Planning Part 1	14:28
21	Strategic Planning Part 2	14:37
22	New Ventures and the Business Plan	21:02
23	Discussion and Review Questions	23:47
24	Prepare the Plan	05:18

Final Exam - Marketing Management Condensed

Course Eligibility

This course is ideal for professionals new to marketing management, candidates looking for marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.

LESS

Basics of Marketing

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

View Narendra Babu's Profile

LEARN MORE

Course Overview

This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.

Course Offerings

25 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Basics of Marketing

1	Marketing Preview	09:33
2	Marketing Part 1	14:04
3	Marketing Part 2	10:18
4	Product	11:03
5	Marketing Management and Concept	15:25
6	Four Ps and Four Cs	06:39
7	Market Orientation Part 1	17:44
8	Market Orientation Part 2	14:37
9	Marketing Mix	11:17
10	Marketing Mix (4ps) – Product and Pricing	11:51
11	Marketing Mix (4ps) – Promotion and Palce	06:13
12	Marketing Strategies and 4 Ps Part 1	21:28
13	Marketing Strategies and 4 Ps Part 2	15:33
14	Marketing Strategies and 4 Ps Part 3	15:32
15	Promotion Part 1	16:09
16	Promotion Part 2	17:16
17	Personal Selling and Sales Management Part 1	14:53
18	Personal Selling and Sales Management Part 2	10:09
19	Personal Selling and Sales Management Part 3	15:10
20	Planning the sales presentation	22:15
21	General guidelines for effective sales presentations	16:03
22	Sales presentations to groups	09:14
23	Sales Promotion Strategy Part 1	16:10
24	Sales Promotion Strategy Part 2	17:54
25	Product Life Cycle	20:30

Final Exam - Basics of Marketing

Course Eligibility

This course is ideal for all marketing professionals, freshers getting into marketing roles, post graduate students in marketing and others interested to understand the basics of marketing.

LESS