This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.
Course Offerings
24 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
Steps in Market Segmentation, Targeting, and Positioning
10:48
13
Bases for Segmenting
12:30
14
Additional Segmentation Criteria
09:04
15
Review
05:02
16
Analysing Consumer Markets
11:50
17
The Marketing Mix
02:46
18
Product Strategy Part 1
20:18
19
Product Strategy Part 2
16:59
20
Strategic Planning Part 1
14:28
21
Strategic Planning Part 2
14:37
22
New Ventures and the Business Plan
21:02
23
Discussion and Review Questions
23:47
24
Prepare the Plan
05:18
Final Exam - Marketing Management Condensed
Course Eligibility
This course is ideal for professionals new to marketing management, candidates looking for marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.
This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.
Course Offerings
25 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
General guidelines for effective sales presentations
16:03
22
Sales presentations to groups
09:14
23
Sales Promotion Strategy Part 1
16:10
24
Sales Promotion Strategy Part 2
17:54
25
Product Life Cycle
20:30
Final Exam - Basics of Marketing
Course Eligibility
This course is ideal for all marketing professionals, freshers getting into marketing roles, post graduate students in marketing and others interested to understand the basics of marketing.