Sales and Distribution Bundle

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Courses included in the bundle

Retail Marketing

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

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Course Overview

This Online Course covers the key concepts of Retail Marketing including cases and examples. The course is delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with setting up of a retail store and covers POS, Merchandising, Operations, Category Management, Advertising and more.

Course Offerings

30 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Retail Essentials

1	How to Open and Run a Successful Retail Store Part 1	20:25
2	How to Open and Run a Successful Retail Store Part 2	18:27
3	How to Open and Run a Successful Retail Store Part 3	23:58
4	Buying Basics	12:33
5	Merchandising and Displays Part 1	20:22
6	Merchandising and Displays Part 2 Preview	05:29
7	The Sales Team	23:14
8	The Art of the Sale	05:46
9	Customer Service	05:38
10	Summary	02:07

Overview of Retail

11	Introduction or Overview	07:31
12	Store Format or Layout or Departments Part 1	13:49
13	Store Format or Layout or Departments Part 2	09:00
14	Retail Operations or POS	09:24
15	Retail Terms or General	22:55
16	Summary	02:33

III

Visual Merchandising and Display

17	Visual Merchandising and Display Part 1	14:57
18	Visual Merchandising and Display Part 2	12:52
19	Summary	01:44

Retail – Promotional Strategy

20	Advertising	23:12
21	Public Relations	16:16
22	Personal Selling	06:21
23	Sales Promotion	19:54
24	Summary	03:08

Category Management Overview

25	Category Management Overview	24:30
26	Summary	00:44

Retail Operations

27	Retail Operations	24:37
28	Key Takeaways	01:25

VII

Basic Selling Skills

29	G.R.E.A.T	09:58
30	Key Takeaways	02:34

Final Exam - Retail Marketing

Course Eligibility

This course is ideal for professionals new to retail marketing, candidates looking for retail marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.

LESS

Channel Management

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

View Narendra Babu's Profile

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Course Overview

This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with an introduction into channel management, its concepts and principles and moves onto detailed analysis of Distributions, Field Sales personnel, Control and Monitoring, Depth planning, visit planning, checklist and much more.

Course Offerings

22 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Channel Management

What is Channel Management Preview

11:10

Distribution

2	Why Distribution - Part 1	18:35
3	Why Distribution - Part 2	24:05

III

Width and Depth

Why Width and Depth

21:47

Market working fundamentals concepts

5	Concepts - Part 1	18:43
6	Concepts - Part 2	09:41

Field Sales Personnel

7	Functions of Field Sales Personnel - Part 1	19:14
8	Functions of Field Sales Personnel - Part 2	11:01

Sales

9	Professionalism in Sales - Part 1	18:54
10	Professionalism in Sales - Part 2	13:55

VII

Merchandising

11	Conviction on Merchandising - Part 1	17:16
12	Conviction on Merchandising - Part 2	08:40

VIII

Retail signalization increases profit

13	Retail signalization increases profit - Part 1	16:07
14	Retail signalization increases profit - Part 2	13:11

Distributor Salesman

15	Control and monitoring of Distributor Salesman - Part 1	13:25
16	Control and monitoring of Distributor Salesman - Part 2	12:30
17	Control and monitoring of Distributor Salesman - Part 3	21:33

Increasing width of distribution

How to Increase the width of distribution

16:38

Depth Planning

What is Depth Planning

16:05

XII

Town planning of visits

How to plan the town visits

10:07

XIII

Checklist for Channel Management

21	Checklist for Channel Management - Part 1	17:48
22	Checklist for Channel Management - Part 2	08:11

Final Exam - Channel Management

Course Eligibility

This course is ideal for professionals new to management concepts like channel management, candidates looking for sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for sales & marketing.

LESS

Retail Operations

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

View Narendra Babu's Profile

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Course Overview

This Online Course covers the concepts of Retail Operations, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail marketing and branding.

This comprehensive course includes retail basics, types of retail operations, non-store retail, store layout and design, visual merchandising, category management and much more.

Course Offerings

31 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Role of Retailing

1	Retailing	09:29
2	Classification of Ownership Preview	05:26
3	Major Types of Retail Operations	07:22
4	Non-store Retailing	05:55
5	Basic Forms of Franchising and Retail Marketing Strategy	22:11
6	Global Retailing	07:35

Store Layout, Design and Visual Merchandising

7	Store Layout	15:35
8	Design	08:29
9	Visual Merchandising	10:10

III

Operating a Retail Store

10	Retail Store Operations	09:30
11	Buying and Pricing	12:18
12	Receiving	07:07
13	Inventory	06:37

Retail Essentials

14	How to Open and Run a Successful Retail Store - Part 1	18:44
15	How to Open and Run a Successful Retail Store - Part 2	18:27
16	How to Open and Run a Successful Retail Store - Part 3	23:58
17	Buying Basics	12:33
18	Merchandising and Displays - Part 1	20:22
19	Merchandising and Displays - Part 2	05:29
20	The Sales Team	23:14
21	The Art of the Sale	05:46
22	Customer Service	05:38
23	Summary	02:07

Visual Merchandising

24	Visual Merchandising - Part 1	15:56
25	Visual Merchandising - Part 2	14:55
26	Visual Merchandising - Part 3	13:37
27	Visual Merchandising - Part 4	10:25

Category Management

28	Category Management Overview	24:11
29	Summary of the Session	00:44

VII

Retailing

Retail Marketing

21:39

VIII

Retail Operations - Conclusion

Summary of the Course

24:20

Final Exam - Retail Operations

Course Eligibility

This course is ideal for professionals new to retailing concepts, candidates looking for retail sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for Retail Management.

LESS

Rural Marketing

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

View Narendra Babu's Profile

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Course Overview

This Online Course covers the concepts of Rural Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management, Retail marketing and branding.

Rural marketing is seeing renewed interest in recent times given the opportunity size and scope. Large e-commerce companies and the traditional commerce chains are shifting their marketing focus from the much crowded metros to the rural markets given higher dispensable income and know-how of products. Hence, a comprehensive course on Rural Marketing will give useful insights to participants on the various strategies available to adopt and implement.

This course discusses the changing demographics of rural India, the evolution of Rural markets, factors that influence sales and distribution, behaviour and importance of channels, market penetration strategies, challenges, case analysis of some success stories and more.

Course Offerings

31 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Evolution of Retail Market

1	Introduction - Part 1 Preview	11:24
2	Introduction - Part 2	14:13
3	Education	09:22
4	Financial Services	05:17
5	Rural Business, Transportation, Energy and Others	05:23

Introduction to Rural Marketing

6	Rural India - Some definitional issues	14:03
7	How is rural India changing	12:26

III

Insights on the Current Rural Market

8	Introduction	09:36
9	Evolution of Rural market	16:31
10	Rural consumer	08:18
11	Potential for Rural market in India	19:49
12	Challenges in Rural marketing	13:46
13	Strategies to capture Rural market	13:45
14	Some note-worthy success stories	05:51

Rural Marketing - An Introduction

15	Introduction	08:58
16	Issues	10:23
17	Opportunities and Challenges	04:25

Rural Marketing - Deep-dive

18	Introduction to rural marketing	08:26
19	Factors which have made rural markets viable	12:36

Rural Marketing Distribution Strategy

20	Distribution Strategy Part - 1	20:17
21	Distribution Strategy Part - 2	05:44
22	Behavior of the Channel	16:15

VII

Rural Marketing Strategy

23	Rural Marketing Strategies	04:44
24	Segmentation	21:28
25	Targeting and Positioning	10:40
26	Product strategy	10:54
27	New product development	14:36
28	Fake Brands	07:37

VIII

Future of Rural Marketing

29	Media Scene in India and Future Trends	03:50
30	Market Penetration	09:37
31	What does the future hold	10:17

Final Exam - Rural marketing

Course Eligibility

This course is ideal for professionals new to rural marketing concepts, candidates looking for jobs in rural marketing and want to know the industry, post graduate students in marketing and those with a flair for Marketing.

LESS

Sales Management Condensed

Narendra Babu

A Professional Sales and Marketing trainer with 25+ yrs exp.

View Narendra Babu's Profile

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Course Overview

This Online Course covers the key concepts of Sales Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a complete and concise overview to the Sales management process, designing a sales force, training the sales personnel, validating the process, assessing conversions, sales leadership management and much more.

Course Offerings

22 lecture topics

Live video interaction

Interactive discussion forum

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam

Curriculum

Secrets to Scientific Selling

1	Introduction to Sales Management Preview	20:26
2	Exercise	17:53

Personel Selling and Sales Management

3	The Personal Selling Process	21:41
4	The Sales Management Process - Part 1	15:10
5	The Sales Management Process - Part 2	11:02
6	The Sales Management Process - Part 3	12:18

III

Managing the Sales Force

7	Designing the sales force	15:11
8	Personal Selling Principles	03:30

Sales Management

9	Sales Management - Part 1	15:31
10	Sales Management - Part 2	12:19

Sales Force Competencies

11	Recruitment and Selection Planning	17:20
12	Validating the Process	10:01

Sales Training Competencies

13	Sales Training process	10:01
14	Conversations	11:04
15	On the job Sales Training	13:01

VII

Sales Force Training

Sales Force Training

14:07

VIII

Sales Leadership

17	Sales Leadership Management and Supervision	12:18
18	Power and Leadership	13:18
19	Communications Skills	17:01
20	Approaches to Management Ethics	16:34

A to Z of Selling

21	Remember Your A to Z - Part 1	11:20
22	Remember Your A to Z - Part 2	12:00

Final Exam - Sales Management Condensed

Course Eligibility

This course is ideal for professionals new to sales management, candidates looking for sales and distribution jobs and want to know the industry, post graduate students in sales & marketing and those with a flair for sales.

LESS

Certificate Course in Retail Operations

Gyaan Solutions (India) Pvt. Ltd.

GyaanSol offers e-learning solutions, software consultancy, and business process

View Gyaan Solutions (India) Pvt. Ltd. 's Profile

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Course Overview

The Certificate course developed by GyaanSol is certified by the Retailers Association of India (RAI), the industry body for organised retail in India. This job oriented Online course is designed for Customer Support Associates (CSAs) or Sales Associates role in the organised retail sector. However, the course is useful to anyone interested in learning the basics of the retail industry.

Job assistance will be provided to eligible successful candidates.

Course Offerings

12 lecture topics

Live video interaction

5+ practise tests with solutions

Interactive discussion forum

1+ course files

Special Add-ons (Free with Course)

Certificate

Course Completion Certificate
*Important: Course Completion Certificate will be awarded by GyaanSol, along with Placement assistance

Curriculum

Introduction to Retail Operations

Retail Business

III

Selling

Retail Roles

Skills for Retail Staff

Technology in the Retail Sector

Course Eligibility

Minimum 10th Standard Pass & 18 Years of age

LESS

2	Retail Concepts	05:12
3	Movement of Goods and Services	08:06
4	Retail Outlet Management	14:11
	Quiz: Retail Business

5	Customer Relation	08:14
6	Effective Selling	03:32
7	Selling Skills	12:24
	Quiz: Selling

8	Retail Operational Roles	14:53
9	OS for Sales Associates	20:32
10	Retail Administrative Roles	10:23
	Quiz: Retail Roles

12	Technology in the Retail Sector	08:10
	Glossary
	Quiz: Technology in the Retail Sector