This Online Course covers the key concepts of Retail Marketing including cases and examples. The course is delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course starts with setting up of a retail store and covers POS, Merchandising, Operations, Category Management, Advertising and more.
Course Offerings
30 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
Curriculum
I
Retail Essentials
1
How to Open and Run a Successful Retail Store Part 1
20:25
2
How to Open and Run a Successful Retail Store Part 2
18:27
3
How to Open and Run a Successful Retail Store Part 3
This course is ideal for professionals new to retail marketing, candidates looking for retail marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.
This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course starts with an introduction into channel management, its concepts and principles and moves onto detailed analysis of Distributions, Field Sales personnel, Control and Monitoring, Depth planning, visit planning, checklist and much more.
Course Offerings
22 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
Control and monitoring of Distributor Salesman - Part 1
13:25
16
Control and monitoring of Distributor Salesman - Part 2
12:30
17
Control and monitoring of Distributor Salesman - Part 3
21:33
X
Increasing width of distribution
18
How to Increase the width of distribution
16:38
XI
Depth Planning
19
What is Depth Planning
16:05
XII
Town planning of visits
20
How to plan the town visits
10:07
XIII
Checklist for Channel Management
21
Checklist for Channel Management - Part 1
17:48
22
Checklist for Channel Management - Part 2
08:11
Final Exam - Channel Management
Course Eligibility
This course is ideal for professionals new to management concepts like channel management, candidates looking for sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for sales & marketing.
This Online Course covers the concepts of Retail Operations, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail marketing and branding.
This comprehensive course includes retail basics, types of retail operations, non-store retail, store layout and design, visual merchandising, category management and much more.
Course Offerings
31 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
Basic Forms of Franchising and Retail Marketing Strategy
22:11
6
Global Retailing
07:35
II
Store Layout, Design and Visual Merchandising
7
Store Layout
15:35
8
Design
08:29
9
Visual Merchandising
10:10
III
Operating a Retail Store
10
Retail Store Operations
09:30
11
Buying and Pricing
12:18
12
Receiving
07:07
13
Inventory
06:37
IV
Retail Essentials
14
How to Open and Run a Successful Retail Store - Part 1
18:44
15
How to Open and Run a Successful Retail Store - Part 2
18:27
16
How to Open and Run a Successful Retail Store - Part 3
23:58
17
Buying Basics
12:33
18
Merchandising and Displays - Part 1
20:22
19
Merchandising and Displays - Part 2
05:29
20
The Sales Team
23:14
21
The Art of the Sale
05:46
22
Customer Service
05:38
23
Summary
02:07
V
Visual Merchandising
24
Visual Merchandising - Part 1
15:56
25
Visual Merchandising - Part 2
14:55
26
Visual Merchandising - Part 3
13:37
27
Visual Merchandising - Part 4
10:25
VI
Category Management
28
Category Management Overview
24:11
29
Summary of the Session
00:44
VII
Retailing
30
Retail Marketing
21:39
VIII
Retail Operations - Conclusion
31
Summary of the Course
24:20
Final Exam - Retail Operations
Course Eligibility
This course is ideal for professionals new to retailing concepts, candidates looking for retail sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for Retail Management.
This Online Course covers the concepts of Rural Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management, Retail marketing and branding.
Rural marketing is seeing renewed interest in recent times given the opportunity size and scope. Large e-commerce companies and the traditional commerce chains are shifting their marketing focus from the much crowded metros to the rural markets given higher dispensable income and know-how of products. Hence, a comprehensive course on Rural Marketing will give useful insights to participants on the various strategies available to adopt and implement.
This course discusses the changing demographics of rural India, the evolution of Rural markets, factors that influence sales and distribution, behaviour and importance of channels, market penetration strategies, challenges, case analysis of some success stories and more.
Course Offerings
31 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
This course is ideal for professionals new to rural marketing concepts, candidates looking for jobs in rural marketing and want to know the industry, post graduate students in marketing and those with a flair for Marketing.
This Online Course covers the key concepts of Sales Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a complete and concise overview to the Sales management process, designing a sales force, training the sales personnel, validating the process, assessing conversions, sales leadership management and much more.
Course Offerings
22 lecture topics
Live video interaction
Interactive discussion forum
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
This course is ideal for professionals new to sales management, candidates looking for sales and distribution jobs and want to know the industry, post graduate students in sales & marketing and those with a flair for sales.
The Certificate course developed by GyaanSol is certified by the Retailers Association of India (RAI), the industry body for organised retail in India. This job oriented Online course is designed for Customer Support Associates (CSAs) or Sales Associates role in the organised retail sector. However, the course is useful to anyone interested in learning the basics of the retail industry.
Job assistance will be provided to eligible successful candidates.
Course Offerings
12 lecture topics
Live video interaction
5+ practise tests with solutions
Interactive discussion forum
1+ course files
Special Add-ons (Free with Course)
Certificate
Course Completion Certificate *Important: Course Completion Certificate will be awarded by GyaanSol, along with Placement assistance