Basics of Branding


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Learners
This Online Course covers the concepts of branding, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail marketing and branding
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
23 Lecture Topics
6+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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Online Training

  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
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  • Hybrid (Online + Onsite) Learning Approach.
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Course Overview
This Online Course covers the concepts of branding, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail marketing and branding.

This course covers the concepts of brand building, the importance of a brand, branding in retailing, promotion management, loyalty and co-branding, category management and more.

Course Curriculum
1 Building Brands - Part 1 18:07
2 Building Brands - Part 2 19:02
3 Building Fans Preview 07:55
4 Brand Challenges 08:29
5 Here is how we do it 01:21
6 You can do it too 09:33
7 Branding in Retailing - Part 1 13:56
8 Branding in Retailing - Part 2 19:42
9 Branding in Retailing - Part 3 17:01
10 Branding in Retailing - Part 4 13:59
11 Branding in Retailing - Part 5 10:07
12 Brand Building - Part 1 18:07
13 Brand Building - Part 2 15:03
14 Promotion Management - Part 1 19:27
15 Promotion Management - Part 2 16:01
16 Promotion Management - Part 3 18:59
17 Promotion Management - Part 4 14:10
18 Promotion Management - Part 5 15:04
19 Category and Brand Management - Part 1 16:14
20 Category and Brand Management - Part 2 16:22
21 Loyalty and Cobranding 19:40
22 What are the Bargaining Power of Suppliers 17:13
23 SWOT Analysis 16:34
Final Exam - Basics of Branding  

Eligibility Criteria
This course is ideal for professionals new to marketing and branding concepts, candidates looking for sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for branding and brand management ideas.

Ratings & Reviews
Mr. Narendra Babu
CEO & Chief Training Officer, www.patasalavijayam.com
Good, Easy to understand and in a simple Business English communication
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Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full