This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.
Curriculum
1 |
Marketing Preview
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09:33
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2 |
Marketing Part 1
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14:04
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3 |
Marketing Part 2
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10:18
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4 |
Product
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11:03
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5 |
Marketing Management and Concept
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15:25
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6 |
Four Ps and Four Cs
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06:39
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7 |
Market Orientation Part 1
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17:44
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8 |
Market Orientation Part 2
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14:37
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9 |
Marketing Mix
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11:17
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10 |
Marketing Mix (4ps) – Product and Pricing
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11:51
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11 |
Marketing Mix (4ps) – Promotion and Palce
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06:13
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12 |
Marketing Strategies and 4 Ps Part 1
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21:28
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13 |
Marketing Strategies and 4 Ps Part 2
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15:33
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14 |
Marketing Strategies and 4 Ps Part 3
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15:32
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15 |
Promotion Part 1
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16:09
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16 |
Promotion Part 2
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17:16
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17 |
Personal Selling and Sales Management Part 1
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14:53
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18 |
Personal Selling and Sales Management Part 2
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10:09
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19 |
Personal Selling and Sales Management Part 3
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15:10
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20 |
Planning the sales presentation
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22:15
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21 |
General guidelines for effective sales presentations
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16:03
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22 |
Sales presentations to groups
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09:14
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23 |
Sales Promotion Strategy Part 1
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16:10
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24 |
Sales Promotion Strategy Part 2
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17:54
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25 |
Product Life Cycle
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20:30
|
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Final Exam - Basics of Marketing
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