This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.
Curriculum
| 1 |
Marketing Preview
|
09:33
|
| 2 |
Marketing Part 1
|
14:04
|
| 3 |
Marketing Part 2
|
10:18
|
| 4 |
Product
|
11:03
|
| 5 |
Marketing Management and Concept
|
15:25
|
| 6 |
Four Ps and Four Cs
|
06:39
|
| 7 |
Market Orientation Part 1
|
17:44
|
| 8 |
Market Orientation Part 2
|
14:37
|
| 9 |
Marketing Mix
|
11:17
|
| 10 |
Marketing Mix (4ps) – Product and Pricing
|
11:51
|
| 11 |
Marketing Mix (4ps) – Promotion and Palce
|
06:13
|
| 12 |
Marketing Strategies and 4 Ps Part 1
|
21:28
|
| 13 |
Marketing Strategies and 4 Ps Part 2
|
15:33
|
| 14 |
Marketing Strategies and 4 Ps Part 3
|
15:32
|
| 15 |
Promotion Part 1
|
16:09
|
| 16 |
Promotion Part 2
|
17:16
|
| 17 |
Personal Selling and Sales Management Part 1
|
14:53
|
| 18 |
Personal Selling and Sales Management Part 2
|
10:09
|
| 19 |
Personal Selling and Sales Management Part 3
|
15:10
|
| 20 |
Planning the sales presentation
|
22:15
|
| 21 |
General guidelines for effective sales presentations
|
16:03
|
| 22 |
Sales presentations to groups
|
09:14
|
| 23 |
Sales Promotion Strategy Part 1
|
16:10
|
| 24 |
Sales Promotion Strategy Part 2
|
17:54
|
| 25 |
Product Life Cycle
|
20:30
|
| |
Final Exam - Basics of Marketing
|
|
