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Online Training Course on Basics of Marketing (Basics of Marketing)

Basics of Marketing

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Course Faculty
Mr. Narendra Babu
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>

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Course Offerings
  25 lecture topics
  6+ hours of video lectures
  Interactive discussion forum
Special Add-ons (Free with Course)
Certificate for Basics of Marketing (Basics of Marketing)
Certificate
Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam.
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This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.
Curriculum
I
Basics of Marketing
1 Marketing Preview 09:33
2 Marketing Part 1 14:04
3 Marketing Part 2 10:18
4 Product 11:03
5 Marketing Management and Concept 15:25
6 Four Ps and Four Cs 06:39
7 Market Orientation Part 1 17:44
8 Market Orientation Part 2 14:37
9 Marketing Mix 11:17
10 Marketing Mix (4ps) – Product and Pricing 11:51
11 Marketing Mix (4ps) – Promotion and Palce 06:13
12 Marketing Strategies and 4 Ps Part 1 21:28
13 Marketing Strategies and 4 Ps Part 2 15:33
14 Marketing Strategies and 4 Ps Part 3 15:32
15 Promotion Part 1 16:09
16 Promotion Part 2 17:16
17 Personal Selling and Sales Management Part 1 14:53
18 Personal Selling and Sales Management Part 2 10:09
19 Personal Selling and Sales Management Part 3 15:10
20 Planning the sales presentation 22:15
21 General guidelines for effective sales presentations 16:03
22 Sales presentations to groups 09:14
23 Sales Promotion Strategy Part 1 16:10
24 Sales Promotion Strategy Part 2 17:54
25 Product Life Cycle 20:30
  Final Exam - Basics of Marketing  
This course is ideal for all marketing professionals, freshers getting into marketing roles, post graduate students in marketing and others interested to understand the basics of marketing.

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Most courses are self paced courses with a typical duration of 6 months (180 days) access period. This means, you get 180 access to the course from the moment you enrol into it. You can extend you access by 180 more days at any point during the subscription or post expiration of subscription. Some courses are Live Online Classroom courses that are date and time specific. Please visit the respective course page to know more.

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