Basics of Marketing

This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Basic Course Offerings
25 Lecture Topics
6+ Hours of Video Lectures
Course Specials
Interactive Discussion Forum
Course Completion Certificate
Basic Plan

  • 30 days Free access to Basic Course Offerings covering HD Video Lectures delivered by Industry Experts.
  • Videos may contain ads
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EFY Times
Standard Plan

  • 180 days access to basic course offerings covering HD video lectures
  • Course specific discussion forum for anytime doubt resolution
  • Ad-free Videos
  • Course Completion Certificate
USD 40/USD 33.33
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Enterprise Plan

  • Ideal for multiple participants.
  • Single payment option for instant multi user on-boarding.
  • Attractive discounts on bulk purchases.
  • Option to include white labelled LMS with custom dashboard report.
  • Multi course selection available.
Course Overview
This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.

Course Curriculum
1 Marketing Preview 09:33
2 Marketing Part 1 14:04
3 Marketing Part 2 10:18
4 Product 11:03
5 Marketing Management and Concept 15:25
6 Four Ps and Four Cs 06:39
7 Market Orientation Part 1 17:44
8 Market Orientation Part 2 14:37
9 Marketing Mix 11:17
10 Marketing Mix (4ps) – Product and Pricing 11:51
11 Marketing Mix (4ps) – Promotion and Palce 06:13
12 Marketing Strategies and 4 Ps Part 1 21:28
13 Marketing Strategies and 4 Ps Part 2 15:33
14 Marketing Strategies and 4 Ps Part 3 15:32
15 Promotion Part 1 16:09
16 Promotion Part 2 17:16
17 Personal Selling and Sales Management Part 1 14:53
18 Personal Selling and Sales Management Part 2 10:09
19 Personal Selling and Sales Management Part 3 15:10
20 Planning the sales presentation 22:15
21 General guidelines for effective sales presentations 16:03
22 Sales presentations to groups 09:14
23 Sales Promotion Strategy Part 1 16:10
24 Sales Promotion Strategy Part 2 17:54
25 Product Life Cycle 20:30
Final Exam - Basics of Marketing  

Eligibility Criteria
This course is ideal for all marketing professionals, freshers getting into marketing roles, post graduate students in marketing and others interested to understand the basics of marketing.

Ratings & Reviews
Himanshu Shrivastav
best ever

Frequently Asked Questions

There are no limitations in accessing the course. You can assess the course through the web ( on any device

Most courses are self paced courses with a free access of 30 days. The 30 days access (basic plan) is only on the videos. To extend access by 180 days or to get course specials like question bank, course completion certificate, exam etc, you will have to enrol into the standard (paid) plan.

Yes. If your access to a course expires, you can extend that through an online payment and continue from where you left of.

We engage only experienced and certified faculties for each course. Each faculty has decades of relevant teaching / training experience that they bring to ApnaCourse. For details of our faculty partners, please visit the Faculty section in the website.

We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute who delivered the course.

For any course specific doubts, there is an Online forum on ApnaCourse called Social Circle for every Course. Access to the Social Circle is available only in the paid plan. Post your questions there and an expert would be able to respond to it. For general payment or enrolment related information, please email at

Pl visit our detailed FAQ section at If you still have doubts, feel free to email at

Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
All batches are currently full