Basics of Marketing


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This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
25 Lecture Topics
6+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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Online Training
  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
USD 40/USD 33.33
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  • Hybrid (Online + Onsite) Learning Approach.
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Course Overview
This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.
Course Curriculum
--- 1. Basics of Marketing
1 Marketing Preview 09:33
2 Marketing Part 1 14:04
3 Marketing Part 2 10:18
4 Product 11:03
5 Marketing Management and Concept 15:25
6 Four Ps and Four Cs 06:39
7 Market Orientation Part 1 17:44
8 Market Orientation Part 2 14:37
9 Marketing Mix 11:17
10 Marketing Mix (4ps) – Product and Pricing 11:51
11 Marketing Mix (4ps) – Promotion and Palce 06:13
12 Marketing Strategies and 4 Ps Part 1 21:28
13 Marketing Strategies and 4 Ps Part 2 15:33
14 Marketing Strategies and 4 Ps Part 3 15:32
15 Promotion Part 1 16:09
16 Promotion Part 2 17:16
17 Personal Selling and Sales Management Part 1 14:53
18 Personal Selling and Sales Management Part 2 10:09
19 Personal Selling and Sales Management Part 3 15:10
20 Planning the sales presentation 22:15
21 General guidelines for effective sales presentations 16:03
22 Sales presentations to groups 09:14
23 Sales Promotion Strategy Part 1 16:10
24 Sales Promotion Strategy Part 2 17:54
25 Product Life Cycle 20:30
Final Exam - Basics of Marketing  
Eligibility Criteria
This course is ideal for all marketing professionals, freshers getting into marketing roles, post graduate students in marketing and others interested to understand the basics of marketing.
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Course Expert
Mr. Narendra Babu
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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