Online Training Course on Basics of Marketing (Basics of Marketing)

Basics of Marketing

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Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>

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Course Offerings
  25 lecture topics
  6+ hours of video lectures
  Interactive discussion forum
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Certificate for Basics of Marketing (Basics of Marketing)
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Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam.
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This Online Course covers the key concepts of Basics of Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a thorough view on marketing management, concepts, mix, strategies, sales management, personal selling, PLC and much more.
Curriculum
I
Basics of Marketing
1 Marketing Preview 09:33
2 Marketing Part 1 14:04
3 Marketing Part 2 10:18
4 Product 11:03
5 Marketing Management and Concept 15:25
6 Four Ps and Four Cs 06:39
7 Market Orientation Part 1 17:44
8 Market Orientation Part 2 14:37
9 Marketing Mix 11:17
10 Marketing Mix (4ps) – Product and Pricing 11:51
11 Marketing Mix (4ps) – Promotion and Palce 06:13
12 Marketing Strategies and 4 Ps Part 1 21:28
13 Marketing Strategies and 4 Ps Part 2 15:33
14 Marketing Strategies and 4 Ps Part 3 15:32
15 Promotion Part 1 16:09
16 Promotion Part 2 17:16
17 Personal Selling and Sales Management Part 1 14:53
18 Personal Selling and Sales Management Part 2 10:09
19 Personal Selling and Sales Management Part 3 15:10
20 Planning the sales presentation 22:15
21 General guidelines for effective sales presentations 16:03
22 Sales presentations to groups 09:14
23 Sales Promotion Strategy Part 1 16:10
24 Sales Promotion Strategy Part 2 17:54
25 Product Life Cycle 20:30
  Final Exam - Basics of Marketing  
This course is ideal for all marketing professionals, freshers getting into marketing roles, post graduate students in marketing and others interested to understand the basics of marketing.
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