Online Training Course on Channel Management (Channel Management)

Channel Management

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Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>

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Course Offerings
  22 lecture topics
  6+ hours of video lectures
  Interactive discussion forum
Special Add-ons (Free with Course)
Certificate for Channel Management (Channel Management)
Certificate
Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam.
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This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with an introduction into channel management, its concepts and principles and moves onto detailed analysis of Distributions, Field Sales personnel, Control and Monitoring, Depth planning, visit planning, checklist and much more.
Curriculum
I
Channel Management
1 What is Channel Management Preview 11:10
II
Distribution
2 Why Distribution - Part 1 18:35
3 Why Distribution - Part 2 24:05
III
Width and Depth
4 Why Width and Depth 21:47
IV
Market working fundamentals concepts
5 Concepts - Part 1 18:43
6 Concepts - Part 2 09:41
V
Field Sales Personnel
7 Functions of Field Sales Personnel - Part 1 19:14
8 Functions of Field Sales Personnel - Part 2 11:01
VI
Sales
9 Professionalism in Sales - Part 1 18:54
10 Professionalism in Sales - Part 2 13:55
VII
Merchandising
11 Conviction on Merchandising - Part 1 17:16
12 Conviction on Merchandising - Part 2 08:40
VIII
Retail signalization increases profit
13 Retail signalization increases profit - Part 1 16:07
14 Retail signalization increases profit - Part 2 13:11
IX
Distributor Salesman
15 Control and monitoring of Distributor Salesman - Part 1 13:25
16 Control and monitoring of Distributor Salesman - Part 2 12:30
17 Control and monitoring of Distributor Salesman - Part 3 21:33
X
Increasing width of distribution
18 How to Increase the width of distribution 16:38
XI
Depth Planning
19 What is Depth Planning 16:05
XII
Town planning of visits
20 How to plan the town visits 10:07
XIII
Checklist for Channel Management
21 Checklist for Channel Management - Part 1 17:48
22 Checklist for Channel Management - Part 2 08:11
  Final Exam - Channel Management  
This course is ideal for professionals new to management concepts like channel management, candidates looking for sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for sales & marketing.
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