Channel Management


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Learners
This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
22 Lecture Topics
6+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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Online Training

  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
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Corporate Training

  • Hybrid (Online + Onsite) Learning Approach.
  • White Labeled Learning Management System (LMS).
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  • Affordable Pricing.
  • Dedicated Account Manager.
Course Overview
This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with an introduction into channel management, its concepts and principles and moves onto detailed analysis of Distributions, Field Sales personnel, Control and Monitoring, Depth planning, visit planning, checklist and much more.

Course Curriculum
1 What is Channel Management Preview 11:10
2 Why Distribution - Part 1 18:35
3 Why Distribution - Part 2 24:05
4 Why Width and Depth 21:47
5 Concepts - Part 1 18:43
6 Concepts - Part 2 09:41
7 Functions of Field Sales Personnel - Part 1 19:14
8 Functions of Field Sales Personnel - Part 2 11:01
9 Professionalism in Sales - Part 1 18:54
10 Professionalism in Sales - Part 2 13:55
11 Conviction on Merchandising - Part 1 17:16
12 Conviction on Merchandising - Part 2 08:40
13 Retail signalization increases profit - Part 1 16:07
14 Retail signalization increases profit - Part 2 13:11
15 Control and monitoring of Distributor Salesman - Part 1 13:25
16 Control and monitoring of Distributor Salesman - Part 2 12:30
17 Control and monitoring of Distributor Salesman - Part 3 21:33
18 How to Increase the width of distribution 16:38
19 What is Depth Planning 16:05
20 How to plan the town visits 10:07
21 Checklist for Channel Management - Part 1 17:48
22 Checklist for Channel Management - Part 2 08:11
Final Exam - Channel Management  

Eligibility Criteria
This course is ideal for professionals new to management concepts like channel management, candidates looking for sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for sales & marketing.

Ratings & Reviews
Mr. KRISHNAKUMAR NALLU
Consultant, Stratlier
good course.
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Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full