Channel Management


48
Learners
This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Basic Course Offerings
22 Lecture Topics
6+ Hours of Video Lectures
Course Specials
Interactive Discussion Forum
Course Completion Certificate
Basic Plan

  • 30 days Free access to Basic Course Offerings covering HD Video Lectures delivered by Industry Experts.
  • Videos may contain ads
INR 0
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EFY Times
Standard Plan

  • 180 days access to basic course offerings covering HD video lectures
  • Course specific discussion forum for anytime doubt resolution
  • Ad-free Videos
  • Course Completion Certificate
USD 40/USD 33.33
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Enterprise Plan

  • Ideal for multiple participants.
  • Single payment option for instant multi user on-boarding.
  • Attractive discounts on bulk purchases.
  • Option to include white labelled LMS with custom dashboard report.
  • Multi course selection available.
Course Overview
This Online Course covers the key concepts of Channel Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with an introduction into channel management, its concepts and principles and moves onto detailed analysis of Distributions, Field Sales personnel, Control and Monitoring, Depth planning, visit planning, checklist and much more.

Course Curriculum
1 What is Channel Management Preview 11:10
2 Why Distribution - Part 1 18:35
3 Why Distribution - Part 2 24:05
4 Why Width and Depth 21:47
5 Concepts - Part 1 18:43
6 Concepts - Part 2 09:41
7 Functions of Field Sales Personnel - Part 1 19:14
8 Functions of Field Sales Personnel - Part 2 11:01
9 Professionalism in Sales - Part 1 18:54
10 Professionalism in Sales - Part 2 13:55
11 Conviction on Merchandising - Part 1 17:16
12 Conviction on Merchandising - Part 2 08:40
13 Retail signalization increases profit - Part 1 16:07
14 Retail signalization increases profit - Part 2 13:11
15 Control and monitoring of Distributor Salesman - Part 1 13:25
16 Control and monitoring of Distributor Salesman - Part 2 12:30
17 Control and monitoring of Distributor Salesman - Part 3 21:33
18 How to Increase the width of distribution 16:38
19 What is Depth Planning 16:05
20 How to plan the town visits 10:07
21 Checklist for Channel Management - Part 1 17:48
22 Checklist for Channel Management - Part 2 08:11
Final Exam - Channel Management  

Eligibility Criteria
This course is ideal for professionals new to management concepts like channel management, candidates looking for sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for sales & marketing.

Ratings & Reviews
Mr. KRISHNAKUMAR NALLU
Consultant, Stratlier
good course.

Frequently Asked Questions

There are no limitations in accessing the course. You can assess the course through the web (ApnaCourse.com) on any device

Most courses are self paced courses with a typical duration of 6 months (180 days) access period. This means, you get 180 access to the course from the moment you enrol into it. You can extend you access by 180 more days at any point during the subscription or post expiration of subscription. Some courses also support a Live Online Classroom courses that Virtual batches on specific dates.

Yes. If your access to a course expires, you can extend that through an online payment and continue from where you left of.

We engage only experienced and certified faculties for each course. Each faculty has decades of relevant teaching / training experience that they bring onto ApnaCourse. For details on their experience, please visit the Faculty section in the website.

We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute who provided the course.

For any course specific doubts, there is an Online forum on ApnaCourse called Social Circle for every Course. Post your questions there and an expert would be able to respond on it. For general payment or enrolment related information, please email at support@apnacourse.com or connect our helpdesk.

Pl visit our detailed FAQ section at https://www.apnacourse.com/about/faq. If you still have doubts, feel free to contact our helpdesk.


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Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full