| 1 | An Overview of Marketing Preview | 07:06 |
| 2 | What is Marketing | 09:52 |
| 3 | Marketing Management Philosophies | 16:00 |
| 4 | The Organizations Focus | 11:17 |
| 5 | The Marketing Environment | 12:12 |
| 6 | Micro Environment | 09:48 |
| 7 | Macro Environment | 07:26 |
| 8 | Marketing Management and Concept | 15:25 |
| 9 | Four Ps and Four Cs | 06:39 |
| 10 | Market Orientation Part 1 | 17:44 |
| 11 | Market Orientation Part 2 | 14:43 |
| 12 | Steps in Market Segmentation, Targeting, and Positioning | 10:48 |
| 13 | Bases for Segmenting | 12:30 |
| 14 | Additional Segmentation Criteria | 09:04 |
| 15 | Review | 05:02 |
| 16 | Analysing Consumer Markets | 11:50 |
| 17 | The Marketing Mix | 02:46 |
| 18 | Product Strategy Part 1 | 20:18 |
| 19 | Product Strategy Part 2 | 16:59 |
| 20 | Strategic Planning Part 1 | 14:28 |
| 21 | Strategic Planning Part 2 | 14:37 |
| 22 | New Ventures and the Business Plan | 21:02 |
| 23 | Discussion and Review Questions | 23:47 |
| 24 | Prepare the Plan | 05:18 |
| Final Exam - Marketing Management Condensed |
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