Basic Plan
- 30 days Free access to Basic Course Offerings covering HD Video Lectures delivered by Industry Experts.
- Videos may contain ads
Standard Plan
- 180 days access to basic course offerings covering HD video lectures
- Course specific discussion forum for anytime doubt resolution
- Ad-free Videos
- Course Completion Certificate
Enterprise Plan
- Ideal for multiple participants.
- Single payment option for instant multi user on-boarding.
- Attractive discounts on bulk purchases.
- Option to include white labelled LMS with custom dashboard report.
- Multi course selection available.
This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.
| 1 | An Overview of Marketing Preview | 07:06 |
| 2 | What is Marketing | 09:52 |
| 3 | Marketing Management Philosophies | 16:00 |
| 4 | The Organizations Focus | 11:17 |
| 5 | The Marketing Environment | 12:12 |
| 6 | Micro Environment | 09:48 |
| 7 | Macro Environment | 07:26 |
| 8 | Marketing Management and Concept | 15:25 |
| 9 | Four Ps and Four Cs | 06:39 |
| 10 | Market Orientation Part 1 | 17:44 |
| 11 | Market Orientation Part 2 | 14:43 |
| 12 | Steps in Market Segmentation, Targeting, and Positioning | 10:48 |
| 13 | Bases for Segmenting | 12:30 |
| 14 | Additional Segmentation Criteria | 09:04 |
| 15 | Review | 05:02 |
| 16 | Analysing Consumer Markets | 11:50 |
| 17 | The Marketing Mix | 02:46 |
| 18 | Product Strategy Part 1 | 20:18 |
| 19 | Product Strategy Part 2 | 16:59 |
| 20 | Strategic Planning Part 1 | 14:28 |
| 21 | Strategic Planning Part 2 | 14:37 |
| 22 | New Ventures and the Business Plan | 21:02 |
| 23 | Discussion and Review Questions | 23:47 |
| 24 | Prepare the Plan | 05:18 |
| Final Exam - Marketing Management Condensed |
There are no limitations in accessing the course. You can assess the course through the web (ApnaCourse.com) on any device
Most courses are self paced courses with a typical duration of 6 months (180 days) access period. This means, you get 180 access to the course from the moment you enrol into it. You can extend you access by 180 more days at any point during the subscription or post expiration of subscription. Some courses also support a Live Online Classroom courses that Virtual batches on specific dates.
Yes. If your access to a course expires, you can extend that through an online payment and continue from where you left of.
We engage only experienced and certified faculties for each course. Each faculty has decades of relevant teaching / training experience that they bring onto ApnaCourse. For details on their experience, please visit the Faculty section in the website.
We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute who provided the course.
For any course specific doubts, there is an Online forum on ApnaCourse called Social Circle for every Course. Post your questions there and an expert would be able to respond on it. For general payment or enrolment related information, please email at support@apnacourse.com or connect our helpdesk.
Pl visit our detailed FAQ section at https://www.apnacourse.com/about/faq. If you still have doubts, feel free to contact our helpdesk.
