This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.
Curriculum
1 |
An Overview of Marketing Preview
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07:06
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2 |
What is Marketing
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09:52
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3 |
Marketing Management Philosophies
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16:00
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4 |
The Organizations Focus
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11:17
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5 |
The Marketing Environment
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12:12
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6 |
Micro Environment
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09:48
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7 |
Macro Environment
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07:26
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8 |
Marketing Management and Concept
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15:25
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9 |
Four Ps and Four Cs
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06:39
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10 |
Market Orientation Part 1
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17:44
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11 |
Market Orientation Part 2
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14:43
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12 |
Steps in Market Segmentation, Targeting, and Positioning
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10:48
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13 |
Bases for Segmenting
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12:30
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14 |
Additional Segmentation Criteria
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09:04
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15 |
Review
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05:02
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16 |
Analysing Consumer Markets
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11:50
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17 |
The Marketing Mix
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02:46
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18 |
Product Strategy Part 1
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20:18
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19 |
Product Strategy Part 2
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16:59
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20 |
Strategic Planning Part 1
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14:28
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21 |
Strategic Planning Part 2
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14:37
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22 |
New Ventures and the Business Plan
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21:02
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23 |
Discussion and Review Questions
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23:47
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24 |
Prepare the Plan
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05:18
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Final Exam - Marketing Management Condensed
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