This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.
This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.
Curriculum
| 1 |
An Overview of Marketing Preview
|
07:06
|
| 2 |
What is Marketing
|
09:52
|
| 3 |
Marketing Management Philosophies
|
16:00
|
| 4 |
The Organizations Focus
|
11:17
|
| 5 |
The Marketing Environment
|
12:12
|
| 6 |
Micro Environment
|
09:48
|
| 7 |
Macro Environment
|
07:26
|
| 8 |
Marketing Management and Concept
|
15:25
|
| 9 |
Four Ps and Four Cs
|
06:39
|
| 10 |
Market Orientation Part 1
|
17:44
|
| 11 |
Market Orientation Part 2
|
14:43
|
| 12 |
Steps in Market Segmentation, Targeting, and Positioning
|
10:48
|
| 13 |
Bases for Segmenting
|
12:30
|
| 14 |
Additional Segmentation Criteria
|
09:04
|
| 15 |
Review
|
05:02
|
| 16 |
Analysing Consumer Markets
|
11:50
|
| 17 |
The Marketing Mix
|
02:46
|
| 18 |
Product Strategy Part 1
|
20:18
|
| 19 |
Product Strategy Part 2
|
16:59
|
| 20 |
Strategic Planning Part 1
|
14:28
|
| 21 |
Strategic Planning Part 2
|
14:37
|
| 22 |
New Ventures and the Business Plan
|
21:02
|
| 23 |
Discussion and Review Questions
|
23:47
|
| 24 |
Prepare the Plan
|
05:18
|
| |
Final Exam - Marketing Management Condensed
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