Marketing Management Condensed

This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Basic Course Offerings
24 Lecture Topics
5+ Hours of Video Lectures
Course Specials
Interactive Discussion Forum
Course Completion Certificate
Final Exam - Marketing Management Condensed
Basic Plan

  • 3 days Free access to Basic Course Offerings covering HD Video Lectures delivered by Industry Experts.
  • Videos may contain ads
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EFY Times
Standard Plan

  • 180 days access to basic course offerings covering HD video lectures
  • Course specific discussion forum for anytime doubt resolution
  • Ad-free Videos
  • Course Completion Certificate
  • Final Exam - Marketing Management Condensed
USD 33.33/USD 27.78
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Enterprise Plan

  • Ideal for multiple participants.
  • Single payment option for instant multi user on-boarding.
  • Attractive discounts on bulk purchases.
  • Option to include white labelled LMS with custom dashboard report.
  • Multi course selection available.
Course Overview
This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.

Course Curriculum
1 An Overview of Marketing Preview 07:06
2 What is Marketing 09:52
3 Marketing Management Philosophies 16:00
4 The Organizations Focus 11:17
5 The Marketing Environment 12:12
6 Micro Environment 09:48
7 Macro Environment 07:26
8 Marketing Management and Concept 15:25
9 Four Ps and Four Cs 06:39
10 Market Orientation Part 1 17:44
11 Market Orientation Part 2 14:43
12 Steps in Market Segmentation, Targeting, and Positioning 10:48
13 Bases for Segmenting 12:30
14 Additional Segmentation Criteria 09:04
15 Review 05:02
16 Analysing Consumer Markets 11:50
17 The Marketing Mix 02:46
18 Product Strategy Part 1 20:18
19 Product Strategy Part 2 16:59
20 Strategic Planning Part 1 14:28
21 Strategic Planning Part 2 14:37
22 New Ventures and the Business Plan 21:02
23 Discussion and Review Questions 23:47
24 Prepare the Plan 05:18
Final Exam - Marketing Management Condensed  

Eligibility Criteria
This course is ideal for professionals new to marketing management, candidates looking for marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.

Ratings & Reviews
Kajal Bisht
This course video was marvelous it was easy to understand ..

Frequently Asked Questions

There are no limitations in accessing the course. You can assess the course through the web ( on any device

Most courses are self paced courses with a free access of 30 days. The 30 days access (basic plan) is only on the videos. To extend access by 180 days or to get course specials like question bank, course completion certificate, exam etc, you will have to enrol into the standard (paid) plan.

Yes. If your access to a course expires, you can extend that through an online payment and continue from where you left of.

We engage only experienced and certified faculties for each course. Each faculty has decades of relevant teaching / training experience that they bring to ApnaCourse. For details of our faculty partners, please visit the Faculty section in the website.

We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute who delivered the course.

For any course specific doubts, there is an Online forum on ApnaCourse called Social Circle for every Course. Access to the Social Circle is available only in the paid plan. Post your questions there and an expert would be able to respond to it. For general payment or enrolment related information, please email at

Pl visit our detailed FAQ section at If you still have doubts, feel free to email at

Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
All batches are currently full