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Online Training Course on Marketing Management Condensed (Marketing Management Condensed)

Marketing Management Condensed

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Course Faculty
Mr. Narendra Babu
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>

Online Training


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Course Offerings
  24 lecture topics
  5+ hours of video lectures
  Interactive discussion forum
Special Add-ons (Free with Course)
Certificate for Marketing Management Condensed (Marketing Management Condensed)
Certificate
Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam.
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This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.
Curriculum
I
Marketing Management
1 An Overview of Marketing Preview 07:06
2 What is Marketing 09:52
3 Marketing Management Philosophies 16:00
4 The Organizations Focus 11:17
5 The Marketing Environment 12:12
6 Micro Environment 09:48
7 Macro Environment 07:26
8 Marketing Management and Concept 15:25
9 Four Ps and Four Cs 06:39
10 Market Orientation Part 1 17:44
11 Market Orientation Part 2 14:43
12 Steps in Market Segmentation, Targeting, and Positioning 10:48
13 Bases for Segmenting 12:30
14 Additional Segmentation Criteria 09:04
15 Review 05:02
16 Analysing Consumer Markets 11:50
17 The Marketing Mix 02:46
18 Product Strategy Part 1 20:18
19 Product Strategy Part 2 16:59
20 Strategic Planning Part 1 14:28
21 Strategic Planning Part 2 14:37
22 New Ventures and the Business Plan 21:02
23 Discussion and Review Questions 23:47
24 Prepare the Plan 05:18
  Final Exam - Marketing Management Condensed  
This course is ideal for professionals new to marketing management, candidates looking for marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.

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