Marketing Management Condensed


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This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
24 Lecture Topics
5+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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Online Training
  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
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Course Overview
This Online Course covers the key concepts of Marketing Management, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course gives a complete and concise overview to various marketing strategies, channels, principles, philosophies, plan preparation and more.
Course Curriculum
--- 1. Marketing Management
1 An Overview of Marketing Preview 07:06
2 What is Marketing 09:52
3 Marketing Management Philosophies 16:00
4 The Organizations Focus 11:17
5 The Marketing Environment 12:12
6 Micro Environment 09:48
7 Macro Environment 07:26
8 Marketing Management and Concept 15:25
9 Four Ps and Four Cs 06:39
10 Market Orientation Part 1 17:44
11 Market Orientation Part 2 14:43
12 Steps in Market Segmentation, Targeting, and Positioning 10:48
13 Bases for Segmenting 12:30
14 Additional Segmentation Criteria 09:04
15 Review 05:02
16 Analysing Consumer Markets 11:50
17 The Marketing Mix 02:46
18 Product Strategy Part 1 20:18
19 Product Strategy Part 2 16:59
20 Strategic Planning Part 1 14:28
21 Strategic Planning Part 2 14:37
22 New Ventures and the Business Plan 21:02
23 Discussion and Review Questions 23:47
24 Prepare the Plan 05:18
Final Exam - Marketing Management Condensed  
Eligibility Criteria
This course is ideal for professionals new to marketing management, candidates looking for marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.
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Course Expert
Mr. Narendra Babu
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full