Retail Marketing


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Learners
This Online Course covers the key concepts of Retail Marketing including cases and examples. The course is delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
30 Lecture Topics
6+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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Online Training

  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
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Course Overview
This Online Course covers the key concepts of Retail Marketing including cases and examples. The course is delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with setting up of a retail store and covers POS, Merchandising, Operations, Category Management, Advertising and more.

Course Curriculum
1 How to Open and Run a Successful Retail Store Part 1 20:25
2 How to Open and Run a Successful Retail Store Part 2 18:27
3 How to Open and Run a Successful Retail Store Part 3 23:58
4 Buying Basics 12:33
5 Merchandising and Displays Part 1 20:22
6 Merchandising and Displays Part 2 Preview 05:29
7 The Sales Team 23:14
8 The Art of the Sale 05:46
9 Customer Service 05:38
10 Summary 02:07
11 Introduction or Overview 07:31
12 Store Format or Layout or Departments Part 1 13:49
13 Store Format or Layout or Departments Part 2 09:00
14 Retail Operations or POS 09:24
15 Retail Terms or General 22:55
16 Summary 02:33
17 Visual Merchandising and Display Part 1 14:57
18 Visual Merchandising and Display Part 2 12:52
19 Summary 01:44
20 Advertising 23:12
21 Public Relations 16:16
22 Personal Selling 06:21
23 Sales Promotion 19:54
24 Summary 03:08
25 Category Management Overview 24:30
26 Summary 00:44
27 Retail Operations 24:37
28 Key Takeaways 01:25
29 G.R.E.A.T 09:58
30 Key Takeaways 02:34
Final Exam - Retail Marketing  

Eligibility Criteria
This course is ideal for professionals new to retail marketing, candidates looking for retail marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.

Ratings & Reviews
Mr. Kapil Natvarlal Shah
very good

Mr. SAMRAT ROY
ITS GOOD

patasalavijayam.com
Its a basic course, very simple to understand and put it into practice, and for starters its a good learning and for experienced professionals its a refresher course.
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Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full