Retail Marketing


217
Learners
This Online Course covers the key concepts of Retail Marketing including cases and examples. The course is delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Basic Course Offerings
30 Lecture Topics
6+ Hours of Video Lectures
Course Specials
Interactive Discussion Forum
Course Completion Certificate
Basic Plan

  • 30 days Free access to Basic Course Offerings covering HD Video Lectures delivered by Industry Experts.
  • Videos may contain ads
INR 0
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EFY Times
Standard Plan

  • 180 days access to basic course offerings covering HD video lectures
  • Course specific discussion forum for anytime doubt resolution
  • Ad-free Videos
  • Course Completion Certificate
USD 40/USD 33.33
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Enterprise Plan

  • Ideal for multiple participants.
  • Single payment option for instant multi user on-boarding.
  • Attractive discounts on bulk purchases.
  • Option to include white labelled LMS with custom dashboard report.
  • Multi course selection available.
Course Overview
This Online Course covers the key concepts of Retail Marketing including cases and examples. The course is delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail.

This course starts with setting up of a retail store and covers POS, Merchandising, Operations, Category Management, Advertising and more.

Course Curriculum
1 How to Open and Run a Successful Retail Store Part 1 20:25
2 How to Open and Run a Successful Retail Store Part 2 18:27
3 How to Open and Run a Successful Retail Store Part 3 23:58
4 Buying Basics 12:33
5 Merchandising and Displays Part 1 20:22
6 Merchandising and Displays Part 2 Preview 05:29
7 The Sales Team 23:14
8 The Art of the Sale 05:46
9 Customer Service 05:38
10 Summary 02:07
11 Introduction or Overview 07:31
12 Store Format or Layout or Departments Part 1 13:49
13 Store Format or Layout or Departments Part 2 09:00
14 Retail Operations or POS 09:24
15 Retail Terms or General 22:55
16 Summary 02:33
17 Visual Merchandising and Display Part 1 14:57
18 Visual Merchandising and Display Part 2 12:52
19 Summary 01:44
20 Advertising 23:12
21 Public Relations 16:16
22 Personal Selling 06:21
23 Sales Promotion 19:54
24 Summary 03:08
25 Category Management Overview 24:30
26 Summary 00:44
27 Retail Operations 24:37
28 Key Takeaways 01:25
29 G.R.E.A.T 09:58
30 Key Takeaways 02:34
Final Exam - Retail Marketing  

Eligibility Criteria
This course is ideal for professionals new to retail marketing, candidates looking for retail marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for marketing.

Ratings & Reviews
Nalin Sharma
Nice course

Mr. Kapil Natvarlal Shah
very good

Mr. SAMRAT ROY
ITS GOOD

patasalavijayam.com
Its a basic course, very simple to understand and put it into practice, and for starters its a good learning and for experienced professionals its a refresher course.

Frequently Asked Questions

There are no limitations in accessing the course. You can assess the course through the web (ApnaCourse.com) on any device

Most courses are self paced courses with a free access of 30 days. The 30 days access (basic plan) is only on the videos. To extend access by 180 days or to get course specials like question bank, course completion certificate, exam etc, you will have to enrol into the standard (paid) plan.

Yes. If your access to a course expires, you can extend that through an online payment and continue from where you left of.

We engage only experienced and certified faculties for each course. Each faculty has decades of relevant teaching / training experience that they bring to ApnaCourse. For details of our faculty partners, please visit the Faculty section in the website.

We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute who delivered the course.

For any course specific doubts, there is an Online forum on ApnaCourse called Social Circle for every Course. Access to the Social Circle is available only in the paid plan. Post your questions there and an expert would be able to respond to it. For general payment or enrolment related information, please email at support@apnacourse.com.

Pl visit our detailed FAQ section at https://www.apnacourse.com/about/faq. If you still have doubts, feel free to email at support@apnacourse.com.


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Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full