Retail Operations


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Learners
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This Online Course covers the concepts of Retail Operations, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail marketing and branding
Course Faculty
Mr. Narendra Babu
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
31 Lecture Topics
6+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
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Course Overview
This Online Course covers the concepts of Retail Operations, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management and Retail marketing and branding.

This comprehensive course includes retail basics, types of retail operations, non-store retail, store layout and design, visual merchandising, category management and much more.
Course Curriculum
--- 1. Role of Retailing
1 Retailing 09:29
2 Classification of Ownership Preview 05:26
3 Major Types of Retail Operations 07:22
4 Non-store Retailing 05:55
5 Basic Forms of Franchising and Retail Marketing Strategy 22:11
6 Global Retailing 07:35
--- 2. Store Layout, Design and Visual Merchandising
7 Store Layout 15:35
8 Design 08:29
9 Visual Merchandising 10:10
--- 3. Operating a Retail Store
10 Retail Store Operations 09:30
11 Buying and Pricing 12:18
12 Receiving 07:07
13 Inventory 06:37
--- 4. Retail Essentials
14 How to Open and Run a Successful Retail Store - Part 1 18:44
15 How to Open and Run a Successful Retail Store - Part 2 18:27
16 How to Open and Run a Successful Retail Store - Part 3 23:58
17 Buying Basics 12:33
18 Merchandising and Displays - Part 1 20:22
19 Merchandising and Displays - Part 2 05:29
20 The Sales Team 23:14
21 The Art of the Sale 05:46
22 Customer Service 05:38
23 Summary 02:07
--- 5. Visual Merchandising
24 Visual Merchandising - Part 1 15:56
25 Visual Merchandising - Part 2 14:55
26 Visual Merchandising - Part 3 13:37
27 Visual Merchandising - Part 4 10:25
--- 6. Category Management
28 Category Management Overview 24:11
29 Summary of the Session 00:44
--- 7. Retailing
30 Retail Marketing 21:39
--- 8. Retail Operations - Conclusion
31 Summary of the Course 24:20
Final Exam - Retail Operations  
Eligibility Criteria
This course is ideal for professionals new to retailing concepts, candidates looking for retail sales & marketing jobs and want to know the industry, post graduate students in marketing and those with a flair for Retail Management.
Ratings & Reviews
Rashid Sharaf
Very good
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Course Expert
Mr. Narendra Babu
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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