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Online Training Course on Rural Marketing (Rural Marketing)

Rural Marketing

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Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>

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Course Offerings
  31 lecture topics
  6+ hours of video lectures
  Interactive discussion forum
Special Add-ons (Free with Course)
Certificate for Rural Marketing (Rural Marketing)
Certificate
Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam.
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This Online Course covers the concepts of Rural Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management, Retail marketing and branding.

Rural marketing is seeing renewed interest in recent times given the opportunity size and scope. Large e-commerce companies and the traditional commerce chains are shifting their marketing focus from the much crowded metros to the rural markets given higher dispensable income and know-how of products. Hence, a comprehensive course on Rural Marketing will give useful insights to participants on the various strategies available to adopt and implement.

This course discusses the changing demographics of rural India, the evolution of Rural markets, factors that influence sales and distribution, behaviour and importance of channels, market penetration strategies, challenges, case analysis of some success stories and more.
Curriculum
I
Evolution of Retail Market
1 Introduction - Part 1 Preview 11:24
2 Introduction - Part 2 14:13
3 Education 09:22
4 Financial Services 05:17
5 Rural Business, Transportation, Energy and Others 05:23
II
Introduction to Rural Marketing
6 Rural India - Some definitional issues 14:03
7 How is rural India changing 12:26
III
Insights on the Current Rural Market
8 Introduction 09:36
9 Evolution of Rural market 16:31
10 Rural consumer 08:18
11 Potential for Rural market in India 19:49
12 Challenges in Rural marketing 13:46
13 Strategies to capture Rural market 13:45
14 Some note-worthy success stories 05:51
IV
Rural Marketing - An Introduction
15 Introduction 08:58
16 Issues 10:23
17 Opportunities and Challenges 04:25
V
Rural Marketing - Deep-dive
18 Introduction to rural marketing 08:26
19 Factors which have made rural markets viable 12:36
VI
Rural Marketing Distribution Strategy
20 Distribution Strategy Part - 1 20:17
21 Distribution Strategy Part - 2 05:44
22 Behavior of the Channel 16:15
VII
Rural Marketing Strategy
23 Rural Marketing Strategies 04:44
24 Segmentation 21:28
25 Targeting and Positioning 10:40
26 Product strategy 10:54
27 New product development 14:36
28 Fake Brands 07:37
VIII
Future of Rural Marketing
29 Media Scene in India and Future Trends 03:50
30 Market Penetration 09:37
31 What does the future hold 10:17
  Final Exam - Rural marketing  
This course is ideal for professionals new to rural marketing concepts, candidates looking for jobs in rural marketing and want to know the industry, post graduate students in marketing and those with a flair for Marketing.
There are no limitations in accessing our courses. You can assess the courses through the web (ApnaCourse.com) on any device through a web browser or through our Android app available on the Google Play Store.
Most courses are self paced courses with a typical duration of 6 months (180 days) access period. This means, you get 180 access to the course from the moment you enrol into it. You can extend you access by 180 more days at any point during the subscription or post expiration of subscription. Some courses are Live Online Classroom courses that are date and time specific. Please visit the respective course page to know more.
No. If a course access expires, you will have to pay to extend the access. You can view the course pricing in the respective course page
We provide high quality content and personalised services. Our courses are delivered only by Renowned Trainers and Training Institutes. Also, the courses are recorded in state-of-art recording studios to bring in high clarity videos. So why go elsewhere, when you can learn from the Best!
We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute which provided the course.
For any course-related information, please email at support@apnacourse.com or connect on our help line number +91 7353 60 5333.
Yes. We have a career consulting feature on ApnaCourse where a subject matter expert will help you decide the relevant courses for you based on your profile, work experience, interests, career goals etc. To know more about career consulting, click Here.
Mr. Narendra Babu
CEO & Chief Training Officer, www.patasalavijayam.com
Interesting facts About Rural Business Success in India

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