Rural Marketing


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Learners
This Online Course covers the concepts of Rural Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management, Retail marketing and branding. Rural marketing is seeing renewed interest in recent times given the opportunity size and scope
Course Faculty
Mr. Narendra Babu
A Professional Sales and Marketing trainer with 25+ yrs exp. more>>
Course Offerings
31 Lecture Topics
6+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
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Online Training

  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Course Completion Certificate
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Course Overview
This Online Course covers the concepts of Rural Marketing, delivered by a leading Sales and Marketing expert trainer with over 25 years experience in Distribution Management, Channel Management, Retail marketing and branding.

Rural marketing is seeing renewed interest in recent times given the opportunity size and scope. Large e-commerce companies and the traditional commerce chains are shifting their marketing focus from the much crowded metros to the rural markets given higher dispensable income and know-how of products. Hence, a comprehensive course on Rural Marketing will give useful insights to participants on the various strategies available to adopt and implement.

This course discusses the changing demographics of rural India, the evolution of Rural markets, factors that influence sales and distribution, behaviour and importance of channels, market penetration strategies, challenges, case analysis of some success stories and more.

Course Curriculum
1 Introduction - Part 1 Preview 11:24
2 Introduction - Part 2 14:13
3 Education 09:22
4 Financial Services 05:17
5 Rural Business, Transportation, Energy and Others 05:23
6 Rural India - Some definitional issues 14:03
7 How is rural India changing 12:26
8 Introduction 09:36
9 Evolution of Rural market 16:31
10 Rural consumer 08:18
11 Potential for Rural market in India 19:49
12 Challenges in Rural marketing 13:46
13 Strategies to capture Rural market 13:45
14 Some note-worthy success stories 05:51
15 Introduction 08:58
16 Issues 10:23
17 Opportunities and Challenges 04:25
18 Introduction to rural marketing 08:26
19 Factors which have made rural markets viable 12:36
20 Distribution Strategy Part - 1 20:17
21 Distribution Strategy Part - 2 05:44
22 Behavior of the Channel 16:15
23 Rural Marketing Strategies 04:44
24 Segmentation 21:28
25 Targeting and Positioning 10:40
26 Product strategy 10:54
27 New product development 14:36
28 Fake Brands 07:37
29 Media Scene in India and Future Trends 03:50
30 Market Penetration 09:37
31 What does the future hold 10:17
Final Exam - Rural marketing  

Eligibility Criteria
This course is ideal for professionals new to rural marketing concepts, candidates looking for jobs in rural marketing and want to know the industry, post graduate students in marketing and those with a flair for Marketing.

Ratings & Reviews
Mr. Narendra Babu
CEO & Chief Training Officer, www.patasalavijayam.com
Interesting facts About Rural Business Success in India
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Course Expert
Mr. Narendra Babu
He is the CEO & Chief Training Officer at Patasala Vijayam. A professional Trainer in Sales & Marketing having over 25 years Marketing & Selling Exposure with Organisations like Hindustan Lever Ltd, Burroughs Wellcome and Castrol India ltd. Has more than 10 years training experience with Corporates and Academics.

Corporate training clients include HLL, Castrol, Parle Beverages, MGM group, Mantra Consultants and Tata Teleservices ltd, Viveks Ltd, Saravana foods Pvt Ltd & Sulekha.com. Motul, Neycer and Spartek. Other associations include Associate of "MANTRA" - (Management Training & Research Associate), Oyster, Workbetter India, Seechange Consultants, Bexcel - Management consultants, Consultant - Training & Coaching for Motul (French Lubricant company) & Consultant Trainer in NIS-SPARTA LTD (Reliance group).

His strengths include Channel/ Retail Management, Retail Distribution coupled with Demand Generation Activities along with Regional/ Branch/ Sales Administatration ( 30 years of Experience in FMCG, Automobile and Education Industry )
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All batches are currently full