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Social Media Marketing (SMM)

This Online Training Course on Social Media Marketing is delivered by Dr. Kumuda Gururao of Advisor2U.com, a leading consultant / advisor in Social Media Marketing. This Course covers the detailed concepts of Social Media Marketing including platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and more
Course Faculty
Expert Consultant in Social Media and Digital Marketing more>>
Basic Course Offerings
57 Lecture Topics
8+ Hours of Video Lectures
Course Specials
5+ Practise Tests With Solutions
Interactive Discussion Forum
9+ Course Files
Course Completion Certificate
SMM Final Exam
Basic Plan

  • 3 days Free access to Basic Course Offerings covering HD Video Lectures delivered by Industry Experts.
  • Videos may contain ads
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EFY Times
Standard Plan

  • 180 days access to basic course offerings covering HD video lectures
  • Course specific discussion forum for anytime doubt resolution
  • Ad-free Videos
  • Course Completion Certificate
  • SMM Final Exam
Enrol Now
Enterprise Plan

  • Ideal for multiple participants.
  • Single payment option for instant multi user on-boarding.
  • Attractive discounts on bulk purchases.
  • Option to include white labelled LMS with custom dashboard report.
  • Multi course selection available.
Course Overview
This Online Training Course on Social Media Marketing is delivered by Dr. Kumuda Gururao of Advisor2U.com, a leading consultant / advisor in Social Media Marketing.

This Course covers the detailed concepts of Social Media Marketing including platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and more.

Course Curriculum
1 What is social media marketing 12:03
Updates for Chapter 2  
2 Importance of framing a policy 06:05
Updated Version for Chapter 3  
3 Framing right policy for your company 02:50
Updated Version for Chapter 4  
4 Managing social Media Preview 03:41
Updated Version for Chapter 5  
5 Case study 06:36
Updated Version for Chapter 6  
6 Summary of the Session 02:51
Updated Version for Chapter 7  
7 Introduction to Twitter 21:14
Updated Version for Chapter 8  
8 Exploring main features of Twitter 21:12
Updated Version for Chapter 9  
9 Monitoring your brand on Twitter 05:22
Updated Version for Chapter 10  
10 Engaging the audience 11:19
11 Case study 01:52
12 Success story 06:47
13 Summary of the Session 02:45
14 Creating Professional page 08:45
15 Customizing tabs 08:56
16 Create professional updates 13:46
17 Establish Interactivity 21:11
18 Success story 06:44
19 Summary of the Session 02:26
20 Creating personal professional page 12:15
21 Creating professional page for company 10:04
22 Adding Connections 03:15
23 Adding value by participation 10:14
24 Engaging the audience 20:40
25 Success story 04:44
26 Summary of the Session 02:32
27 Creating Google Plus account page 19:47
28 Adding updates 04:40
29 Engaging the audience 21:10
30 Success story 05:17
31 Summary of the Session 02:12
32 Setting up Blog in Blogger or WordPress 26:03
33 Promoting the Blog through Social Networks 16:43
34 Success story 03:38
35 Summary of the Session 02:04
36 Creating business page 09:00
37 Creating boards and adding pins 15:00
38 Adding friends 03:34
39 Promoting your business 09:56
40 Success story 05:22
41 Summary of the Session 02:24
42 Creating account and creating a channel 20:27
43 Uploading the video 04:23
44 Adding subscriptions 03:16
45 Promoting your business by sharing the video 11:21
46 Case study 07:04
47 Summary of the Session 03:09
48 Downloading WhatsApp Messenger 12:46
49 Creating groups from Contacts 05:50
50 Promoting Business Using WhatsApp 13:15
51 Case Study 05:19
52 Summary of the Session 02:03
53 Purpose of social media monitoring 04:39
54 Social media monitoring tools 06:40
55 Exploring social media monitoring tools 21:41
56 Case Study 07:53
57 Summary of the Session 02:29
SMM Test 1  
SMM Test 2  
SMM Test 3  
SMM Test 4  
SMM Test 5  
SMM Final Exam  

Eligibility Criteria
Anyone interested to understand and gain knowledge in Social Media Marketing can attend this course.

Ratings & Reviews
Delhi, Magicpin
good ,Awesome

very good course ,

Mr. Vaibhav Kumar
Founder, medicalbooksonline.in
Little slow, But helpful.

Vishwajeet Ajay Jana
Digital Marketer and Consultant, Rhyzome
Amazing course! Explained in a very simple manner.

Deep barnie
great course

really nice


its good.

Frequently Asked Questions

There are no limitations in accessing the course. You can assess the course through the web (ApnaCourse.com) on any device

Most courses are self paced courses with a free access of 30 days. The 30 days access (basic plan) is only on the videos. To extend access by 180 days or to get course specials like question bank, course completion certificate, exam etc, you will have to enrol into the standard (paid) plan.

Yes. If your access to a course expires, you can extend that through an online payment and continue from where you left of.

We engage only experienced and certified faculties for each course. Each faculty has decades of relevant teaching / training experience that they bring to ApnaCourse. For details of our faculty partners, please visit the Faculty section in the website.

We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute who delivered the course.

For any course specific doubts, there is an Online forum on ApnaCourse called Social Circle for every Course. Access to the Social Circle is available only in the paid plan. Post your questions there and an expert would be able to respond to it. For general payment or enrolment related information, please email at support@apnacourse.com.

Pl visit our detailed FAQ section at https://www.apnacourse.com/about/faq. If you still have doubts, feel free to email at support@apnacourse.com.

Course Expert
Dr. Kumuda Gururao, the founder of Advisor2U.com, is a renowned Independent Consultant/Advisor for eLearning, Educational Technology and Social Media Marketing. She has participated in various National and International Workshops and as an Expert Spearker in Digital Marketing and Education Technology summits.

She is a member of SETRAD (Society for Educational Technology Research and Development) and has published ebooks related to Marketing. She is the recipient of ‘Best Citizens of India’ Award given by The International Publishing House, the world’s most leading biographical specialists during Dec 2012, ‘Bharat Excellence Award’ for the year 2010 and ‘Shiksha Rattan Puraskar’ by IIFS in 2012.

Her profile is featured in ‘Biography Today – India’ for the year 2011 by Rifacimento International, FAMOUS INDIA: Nation’s Who’s Who 2011 by Reguerdon Inc., ‘Asia – Men & Women of Achievement’ by Reguerdon Inc. 2011, Asia / Pacific Who’s Who by Rifacimento International, Vol 10, P 131, Nov. 2010 and Asian Admirable Achievers by Rifacimento International, Vol IV, P 147, Jan 2010’
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