This Online Training Course on Social Media Marketing is delivered by Dr. Kumuda Gururao of Advisor2U.com, a leading consultant / advisor in Social Media Marketing.
This Course covers the detailed concepts of Social Media Marketing including platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and more.
Curriculum
I
Introduction to Social Media Marketing
| 1 |
What is social media marketing
|
12:03
|
| 2 |
Importance of framing a policy
|
06:05
|
| 3 |
Framing right policy for your company
|
02:50
|
| 4 |
Managing social Media Preview
|
03:41
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| 5 |
Case study
|
06:36
|
| 6 |
Summary of the Session
|
02:51
|
| 7 |
Introduction to Twitter
|
21:14
|
| 8 |
Exploring main features of Twitter
|
21:12
|
| 9 |
Monitoring your brand on Twitter
|
05:22
|
| 10 |
Engaging the audience
|
11:19
|
| 11 |
Case study
|
01:52
|
| 12 |
Success story
|
06:47
|
| 13 |
Summary of the Session
|
02:45
|
| 14 |
Creating Professional page
|
08:45
|
| 15 |
Customizing tabs
|
08:56
|
| 16 |
Create professional updates
|
13:46
|
| 17 |
Establish Interactivity
|
21:11
|
| 18 |
Success story
|
06:44
|
| 19 |
Summary of the Session
|
02:26
|
| 20 |
Creating personal professional page
|
12:15
|
| 21 |
Creating professional page for company
|
10:04
|
| 22 |
Adding Connections
|
03:15
|
| 23 |
Adding value by participation
|
10:14
|
| 24 |
Engaging the audience
|
20:40
|
| 25 |
Success story
|
04:44
|
| 26 |
Summary of the Session
|
02:32
|
| 27 |
Creating Google Plus account page
|
19:47
|
| 28 |
Adding updates
|
04:40
|
| 29 |
Engaging the audience
|
21:10
|
| 30 |
Success story
|
05:17
|
| 31 |
Summary of the Session
|
02:12
|
VI
Blogs - Blogger, Wordpress
| 32 |
Setting up Blog in Blogger or WordPress
|
26:03
|
| 33 |
Promoting the Blog through Social Networks
|
16:43
|
| 34 |
Success story
|
03:38
|
| 35 |
Summary of the Session
|
02:04
|
| 36 |
Creating business page
|
09:00
|
| 37 |
Creating boards and adding pins
|
15:00
|
| 38 |
Adding friends
|
03:34
|
| 39 |
Promoting your business
|
09:56
|
| 40 |
Success story
|
05:22
|
| 41 |
Summary of the Session
|
02:24
|
| 42 |
Creating account and creating a channel
|
20:27
|
| 43 |
Uploading the video
|
04:23
|
| 44 |
Adding subscriptions
|
03:16
|
| 45 |
Promoting your business by sharing the video
|
11:21
|
| 46 |
Case study
|
07:04
|
| 47 |
Summary of the Session
|
03:09
|
| 48 |
Downloading WhatsApp Messenger
|
12:46
|
| 49 |
Creating groups from Contacts
|
05:50
|
| 50 |
Promoting Business Using WhatsApp
|
13:15
|
| 51 |
Case Study
|
05:19
|
| 52 |
Summary of the Session
|
02:03
|
X
Social Media Monitoring Tools
| 53 |
Purpose of social media monitoring
|
04:39
|
| 54 |
Social media monitoring tools
|
06:40
|
| 55 |
Exploring social media monitoring tools
|
21:41
|
| 56 |
Case Study
|
07:53
|
| 57 |
Summary of the Session
|
02:29
|
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SMM Test 1
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SMM Test 2
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SMM Test 3
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SMM Test 4
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SMM Test 5
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