Strategic Digital Marketing

This Online free training course on Strategic Digital Marketing, is a comprehensive course delivered by domain expert. The Course starts with an introduction to Digital Marketing and moves on to insights, concepts and techniques
Course Faculty
Mr. V Mehrotra
IIM graduate with rich and diverse experience across domains. more>>
Course Offerings
20 Lecture Topics
2+ Hours of Video Lectures
Interactive Discussion Forum
Course Completion Certificate
( Can be downloaded as pdf )
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This course has a
Online Training

  • 180 Days access to HD Video Lecture delivered by industry experts
  • Interactive Discussion Forum for solving queries.
  • Lifetime access to Study Materials(Courseware)
  • Course Completion Certificate
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Corporate Training

  • Hybrid (Online + Onsite) Learning Approach.
  • White Labeled Learning Management System (LMS).
  • Standard/customizable dashboards for individuals and teams.
  • Affordable Pricing.
  • Dedicated Account Manager.
Course Overview
This Online free training course on Strategic Digital Marketing, is a comprehensive course delivered by domain expert.

The Course starts with an introduction to Digital Marketing and moves on to insights, concepts and techniques. The course covers SEO fundamentals and strategies, SEM, SMM, Google Adsense and Adwords, SMS MMS marketing, Affiliate marketing, Integrated Digital Marketing and much more.

Course Curriculum
1 Introduction to Strategic Digital Marketing - Part 1 06:04
2 Introduction to Strategic Digital Marketing - Part 2 05:12
3 Course Coverage Preview 01:07
4 Digital Marketing Concepts 10:44
5 Digital Media and Value Chain 08:28
6 Search Engines 11:10
7 Search Engine Optimization (SEO) 08:38
8 SEO On-Page Optimization 08:26
9 SEO Off-Page Optimization 06:32
10 SEO Keywords and Ethics 09:50
11 Search Engine Marketing - Part 1 05:03
12 Search Engine Marketing - Part 2 05:29
13 Comparison of SEO and SEM 04:29
14 Social Network Analysis 04:56
15 Social Media Marketing 13:02
16 Google Adsense and Google Adwords 07:15
17 SMS and MMS Marketing 04:40
18 Viral Marketing and Affiliate Marketing 03:11
19 Influencer Marketing, Permission Marketing and Whatsapp Marketing 02:29
20 Integrated Digital Marketing Strategy 02:08
Final Exam - SDM  

Eligibility Criteria
This course is best suited for participants having a flair for digital marketing. Post graduate students, especially those pursuing an MBA in marketing or marketing professionals or even learners passionate about digital marketing should enrol into this course.

Ratings & Reviews
Mr. Yao Semorde
Managing Consultant, The Pool Consult
This is a must- do course for all IT-averse Executives

Mr. Sharath Kumar k
lecturer, acharya polytechnic

lecturer, Acharya Polytechnic
Good course

Mr. Amlesh Kumar Jha
Sr. Manager, M36 Spices Pvt Limited

Mr. Sachin
No, Nill
Good course

Student, Nil
It was a good learning.

Digital Strategist, Tracking World
The course Strategic Digital Marketing is great. I'm enjoying it a lot. It contains all the information from beginner to advanced level. Thumbs up.

Sunil Kumar
4.5, 4.5

Syed Ehsanullah Munshi
Managing Partner, Fortune Infosys Bijapur
Now i am having very good knowledge for digital marketing, and this is very good Apana course poratal. which provide us to generate income, while doing course also. Thanks a lot the creator and chance provider.

Taruna Lulla
Research analyst, Salebuild

Shivam jain
sales executive, BALAJEE AGENCIES
Its easy to understand, the digital marketing.

Ms. divya mahesh jodhwani
T.Y B.COM, student
It's GUD

Divanyshu Kaushual kumar Rai
Student, Student

Student, Doon Business School
its a knowledge course

Mr. Amit Khanna
Entrepreneur, SELF
Nice Course. Though needs some more clarification on Good Adsense section.

Mr. Sadananda S
Trainee, Haruko Consulting Pvt Ltd
thank you for teaching strategic digital marketing..

Mr. Anwar Shaikpalur
Inbound and Content Marketer, KP Technologies
I got some quick insights into Digital Marketing concepts and best practices. Its been very engaging learning experience. Thanks.

Deepak Kumar Agarwal
Manager - Finance and Accounts, VIAT INSTRUMENTS PVT. LTD.
Nice Course

0, 0
good teaching volume....


Abhishek Tiwari

Mr. srinivas chakravarthula
Founder & Chief Strategist, Compass Investment Management Solutions
Excellent voice modulation and easy to understand language for Beginners as well. High Quality Examples in an easy to understand way delivered by Faculty. Useful for Everyone who are interested to know/understand Marketing Techniques implemented by Online Marketing giants like ebay,, flipkart,snapdeal etc. various marketings like social media marketing, SMS/MMS/Whatsapp marketing etc are explained with classical examples.

Anisha Moras
good course

Good app to acquire new skill

Mohammed Abrar Ahmed
great info

sathyanarayana Gopalan
Good platform to learn

utkarsh dangewar
one of the most planned course for digi mkt is strategic digi mkt a very valuable content added in this course. thank you sir

Atul Gupta

Gaurav Kumar

Bhavna Raju Kataria

good approach..


Harding-Bruce Isaac Ofori

Binod Kumar Sinha

karamveer rathi
this is the best way for study

Course Expert
Mr. V Mehrotra
An MBA in General Management from Indian Institute of Management (IIM) Lucknow, he has rich and diverse experience in the financial services, insurance, e-commerce and human capital management domains across geographies and has a flair for public speaking and lectures. He is also certified in Six Sigma Green Belt, NCFM, and has online course certificates in management disciplines from University of Pennsylvania Wharton School of Business and University of California & University of Virginia. He has experience in IT Processes Consulting, Project Management, Client Engagement, Cross-Vendor Team Management, Test Process Management, Establishing Test Center of Excellence & Test Management, Digital & Mobile Device Testing & Crowd Sourcing. His experience also includes working with Fortune 50 US Auto insurance provider and with India's second largest stock exchange as an IT consultant and has worked with more than 10 years with US clients. Currently he is leading a Test Management Program, handling more than 20 projects for a US Professional Services giant. He has deep interest in delivering lectures on topics such as Strategic Digital Marketing, Mergers & Acquisitions, Software Testing and Quality Assurance, Business Skills, Business Communication, Business Consulting and Leadership skills & Persuasion and Negotiation skills.
All batches are currently full