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Online Training Course on Strategic Digital Marketing (Strategic Digital Marketing)

Strategic Digital Marketing

385 learners in this course
(45)
RATINGS
27
REVIEWS
Course Faculty
 V Mehrotra
IIM graduate with rich and diverse experience across domains. more>>

Online Training


Learn at your convenience anytime, anywhere
Course Offerings
  20 lecture topics
  2+ hours of video lectures
  Interactive discussion forum
Special Add-ons (Free with Course)
Certificate for Strategic Digital Marketing (Strategic Digital Marketing)
Certificate
Course Completion Certificate will be awarded on completion of all video lectures and the Final Exam
Courseware for Strategic Digital Marketing (Strategic Digital Marketing)
Courseware
An 85 pager ebook on understanding Strategic Digital marketing, authored by the course faculty, Mr. Vikas himself.
( Can be downloaded as pdf )
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This Online free training course on Strategic Digital Marketing, is a comprehensive course delivered by domain expert.

The Course starts with an introduction to Digital Marketing and moves on to insights, concepts and techniques. The course covers SEO fundamentals and strategies, SEM, SMM, Google Adsense and Adwords, SMS MMS marketing, Affiliate marketing, Integrated Digital Marketing and much more.
Curriculum
I
Strategic Digital Marketing
1 Introduction to Strategic Digital Marketing - Part 1 06:04
2 Introduction to Strategic Digital Marketing - Part 2 05:12
3 Course Coverage Preview 01:07
4 Digital Marketing Concepts 10:44
5 Digital Media and Value Chain 08:28
6 Search Engines 11:10
7 Search Engine Optimization (SEO) 08:38
8 SEO On-Page Optimization 08:26
9 SEO Off-Page Optimization 06:32
10 SEO Keywords and Ethics 09:50
11 Search Engine Marketing - Part 1 05:03
12 Search Engine Marketing - Part 2 05:29
13 Comparison of SEO and SEM 04:29
14 Social Network Analysis 04:56
15 Social Media Marketing 13:02
16 Google Adsense and Google Adwords 07:15
17 SMS and MMS Marketing 04:40
18 Viral Marketing and Affiliate Marketing 03:11
19 Influencer Marketing, Permission Marketing and Whatsapp Marketing 02:29
20 Integrated Digital Marketing Strategy 02:08
  Final Exam - SDM  
This course is best suited for participants having a flair for digital marketing. Post graduate students, especially those pursuing an MBA in marketing or marketing professionals or even learners passionate about digital marketing should enrol into this course.
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Most courses are self paced courses with a typical duration of 6 months (180 days) access period. This means, you get 180 access to the course from the moment you enrol into it. You can extend you access by 180 more days at any point during the subscription or post expiration of subscription. Some courses are Live Online Classroom courses that are date and time specific. Please visit the respective course page to know more.
No. If a course access expires, you will have to pay to extend the access. You can view the course pricing in the respective course page
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We offer a course completion certificate on most courses. This certificate is jointly given by our partner trainer or training instiute which provided the course.
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